User Experience Requirements of Traditional Cultural Virtual Space under the Perspective of Scene Theory

JIANG Yansen; WANG Li; LI Runrun

doi:10.19554/j.cnki.1001-3563.2025.20.022

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (20) : 237-249. DOI: 10.19554/j.cnki.1001-3563.2025.20.022

Industrial Design

User Experience Requirements of Traditional Cultural Virtual Space under the Perspective of Scene Theory

JIANG Yansen, WANG Li^*, LI Runrun

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Abstract

The work aims to investigate the influence of key requirements of scene design in traditional cultural virtual space on user experience and analyze and optimize the user experience in traditional cultural virtual space in order to enhance the effect of traditional cultural virtual display and dissemination. Based on the general process of scene theory in interaction design, the Dunhuang cultural virtual scene was used as a specific case for empirical analysis, and the Customer Journey Map was used to extract the user experience requirements in traditional cultural virtual space. Secondly, the Analytic Hierarchy Process was applied to calculate the target scene dimension layer weights, indicator layer weights and synthetic weights respectively. The target scene dimensions of traditional cultural virtual space were divided and the user experience demand structure model was constructed, thus obtaining the weight ranking of each experience demand and data analysis results. The virtual space of traditional culture was centered on the interaction scene, exploration scene and information scene, and was supported by the social scene and media scene. The analysis framework and demand model of traditional cultural virtual space are systematically constructed, and suggestions such as driving the interaction scene with digital people and deepening the exploration scene with game strategy are put forward, so as to enhance the user experience of traditional cultural virtual space, and provide theoretical support and practical guidance for the future scene design of traditional cultural virtual space.

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scene theory / traditional cultural virtual space / Dunhuang culture / user experience requirements

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JIANG Yansen, WANG Li, LI Runrun. User Experience Requirements of Traditional Cultural Virtual Space under the Perspective of Scene Theory[J]. Packaging Engineering. 2025, 46(20): 237-249 https://doi.org/10.19554/j.cnki.1001-3563.2025.20.022

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