Packaging Design of Green Agricultural Products in Northern Anhui Based on Perceived Value

WANG Tianxiong; XU Mengmeng

doi:10.19554/j.cnki.1001-3563.2025.20.027

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (20) : 306-317. DOI: 10.19554/j.cnki.1001-3563.2025.20.027

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Packaging Design of Green Agricultural Products in Northern Anhui Based on Perceived Value

WANG Tianxiong^*, XU Mengmeng

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Abstract

The work aims to explore the packaging design strategies of green agricultural products in northern Anhui based on the consumer perceived value. Firstly, literature research, market research and case analysis were conducted to construct six perceived value dimensions of green agricultural product packaging in northern Anhui. We then summarized the design requirements for perceived value dimensions through expert interviews, established a design requirements system for green agricultural product packaging in Northern Anhui, and introduced the AHP method to obtain key design requirement criteria. Secondly, according to the key needs of consumers and taking into account the economic interests of farmers and the differentiated consumption characteristics of the market, the Huaiyuan pomegranate packaging design practice was carried out. Finally, the design was verified through a questionnaire survey. By analyzing the key design requirement criteria based on the consumer perceived value, the key consumer needs and design goals were clarified, and the Huaiyuan pomegranate packaging design was effectively improved. Based on the theory of consumer perceived value, the packaging design of green agricultural products in northern Anhui provides guidelines for focusing on design needs, effectively enhances the consumer perceived value, and also provides new ideas and perspectives in the field of agricultural product packaging.

Key words

perceived value / green agricultural product / packaging design / user needs

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WANG Tianxiong, XU Mengmeng. Packaging Design of Green Agricultural Products in Northern Anhui Based on Perceived Value[J]. Packaging Engineering. 2025, 46(20): 306-317 https://doi.org/10.19554/j.cnki.1001-3563.2025.20.027

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