Research on Form Optimization of Industrial Robots Based on Kansei Engineering and Enterprise Genes

JIANG Mingsong; HAN Yuhong; ZHAO Jing; KONG Wen; LIU Chenxi; WANG Zidan

doi:10.19554/j.cnki.1001-3563.2025.20.033

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (20) : 371-380. DOI: 10.19554/j.cnki.1001-3563.2025.20.033

Design Discussion

Research on Form Optimization of Industrial Robots Based on Kansei Engineering and Enterprise Genes

JIANG Mingsong^a, HAN Yuhong^b,*, ZHAO Jing^b, KONG Wen^b, LIU Chenxi^b, WANG Zidan^b

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Abstract

The work aims to address the issue of incomplete design systems in the form design of industrial robots, to better integrate user and enterprise needs, enhance design efficiency, and thereby improve the competitiveness of China's industrial robot enterprises. With the application of the Kansei Engineering theory, a perceptual imagery space was constructed to establish a mapping relationship between perceptual vocabulary and morphological elements, and to obtain universal morphological needs. Then the Analytic Hierarchy Process (AHP) was applied to excavate the enterprise's genetic characteristics to meet the individual needs of the enterprise. A comprehensive analysis of the cognitive synergy among product morphology, user needs, and enterprise genes was then conducted. Finally, the research results were applied to design practice using generative design technology. The results were effectively validated in the design of a Six-axis, 12 kg welding industrial robot, proving its superiority, enhancing the efficiency and innovation of the design, and meeting the automation and intelligent design standards of Industry 5.0. The conclusion is that when optimizing morphological design, it is necessary to consider not only the design elements, practicality, and rationality from the product itself and user needs but also to closely integrate with the enterprise's genetic characteristics to maintain the coherence between the product and the enterprise's genetic characteristics. This forms a product image with a distinct style and high recognition, thereby strengthening the continuity and dissemination of the enterprise image, enhancing the market competitiveness of the product, and promoting the development of China's enterprise industrial culture.

Key words

industrial robots / Kansei Engineering / product form design / enterprise gene / generative design

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JIANG Mingsong, HAN Yuhong, ZHAO Jing, KONG Wen, LIU Chenxi, WANG Zidan. Research on Form Optimization of Industrial Robots Based on Kansei Engineering and Enterprise Genes[J]. Packaging Engineering. 2025, 46(20): 371-380 https://doi.org/10.19554/j.cnki.1001-3563.2025.20.033

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