Development of Cultural and Creative Products of Dule Temple in Tianjin from the Perspective of Rural Tourism

LIU Qiming; CAO Xinyan; ZHANG Lu

doi:10.19554/j.cnki.1001-3563.2025.20.039

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (20) : 428-435. DOI: 10.19554/j.cnki.1001-3563.2025.20.039

Design Discussion

Development of Cultural and Creative Products of Dule Temple in Tianjin from the Perspective of Rural Tourism

LIU Qiming^1,*, CAO Xinyan², ZHANG Lu¹

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Abstract

The work aims to take Dule Temple in Jizhou, Tianjin, as the research object, to explore how architectural cultural elements can be integrated into cultural and creative product design from an interdisciplinary perspective. Firstly, the architectural symbols of Dule Temple were systematically analyzed, with the chiwei (tail ridge ornament) component chosen as the symbolic prototype. Then, through the design method of traditional element translation, the chiwei symbol was abstracted in terms of "form" and "meaning", creating a morphology suitable for product design to achieve a vivid and expressive design effect. Through the symbolic translation of Dule Temple's architectural elements, an innovative design pathway has been obtained for integrating traditional architectural cultural elements into modern cultural and creative products. The theoretical, methodological, and practical approaches to translating these elements into contemporary designs are further investigated. The translation practices of "Shi Le" cultural and creative product brand and the chiwei desktop ambient lamp provide a referential design framework for the revitalization and adaptive reuse of Dule Temple and similar cultural heritage sites, as well as for the innovative development of rural cultural and tourism industries.

Key words

rural tourism / cultural translation / cultural and creative design / architectural heritage

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LIU Qiming, CAO Xinyan, ZHANG Lu. Development of Cultural and Creative Products of Dule Temple in Tianjin from the Perspective of Rural Tourism[J]. Packaging Engineering. 2025, 46(20): 428-435 https://doi.org/10.19554/j.cnki.1001-3563.2025.20.039

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