Current Research Status and Trends of Advertising Design in the Context of Digital Intelligence Era

YAN Chengxun

doi:10.19554/j.cnki.1001-3563.2025.20.042

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (20) : 456-466. DOI: 10.19554/j.cnki.1001-3563.2025.20.042

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Current Research Status and Trends of Advertising Design in the Context of Digital Intelligence Era

YAN Chengxun

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Abstract

The work aims to sort out and analyze the current research status of advertising design in the context of the digital intelligence era, examine the research hotspots and paradigms of advertising design, and point out future development trends. By focusing on four special topics of research on intelligent advertising design, research on advertising experience design, research on advertising narrative design, and research on advertising design cognition, the design research methods and perspectives, design optimization methods, technical difficulties and application misunderstandings were analyzed, and from the perspective of technology driven design innovation, the current status and trends of advertising design research in the context of the digital intelligence era were summarized. The knowledge connotation and system of advertising design in the context of the digital intelligence era were clarified, and the research hotspots and paradigms were summarized.

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digital intelligence era / advertising design / artificial intelligence / experience design / narrative design

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YAN Chengxun. Current Research Status and Trends of Advertising Design in the Context of Digital Intelligence Era[J]. Packaging Engineering. 2025, 46(20): 456-466 https://doi.org/10.19554/j.cnki.1001-3563.2025.20.042

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