Artistic Language and Development Trend of Acid Packaging Design Style

ZHANG Sheng; WANG Mingzhe

doi:10.19554/j.cnki.1001-3563.2025.20.043

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (20) : 467-471. DOI: 10.19554/j.cnki.1001-3563.2025.20.043

Design Discussion

Artistic Language and Development Trend of Acid Packaging Design Style

ZHANG Sheng¹, WANG Mingzhe^2,*

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Abstract

Acidic design style has a great influence on packaging design. The work aims to study the artistic characteristics of acidic packaging design style, analyze its artistic language and its development trend, and provide samples for packaging design. By reviewing the brief history of acid design, the reference system of acid packaging design style was established, and the development context and visual characteristics of acid packaging design style were derived through literature research and case analysis. On the basis of comparative study, the artistic language and development trend of contemporary acid packaging design style were generated. The artistic language of acid packaging design style has the characteristics of post-modern culture. With avant-garde and individual language characteristics, it pushes packaging design from functional consumption to emotional consumption, which causes language transformation in the field of packaging design.

Key words

acidic packaging design / artistic language / development trends

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ZHANG Sheng, WANG Mingzhe. Artistic Language and Development Trend of Acid Packaging Design Style[J]. Packaging Engineering. 2025, 46(20): 467-471 https://doi.org/10.19554/j.cnki.1001-3563.2025.20.043

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