To address the core contradictions in the current rural cultural and creative design field, such as the superficial translation of cultural symbols, inefficient creative generation, and disconnection between experience and culture, as well as the fragmented application of digital and intelligent technologies in design practice and their failure to deeply collaborate with the design value chain, the work aims to explore effective paths for digital and intelligent technologies to empower rural cultural and creative design to improve quality and efficiency, and construct a "technology-value" dual-chain collaborative framework to resolve the dilemma of design homogenization and help bridge the gap between cultural inheritance and industrial revitalization. By conducting empirical analysis and questionnaire surveys based on the researcher's practical project of "Cultural and Creative Design for Macao Historic Center", the empowering effects of digital and intelligent technologies on the depth of cultural symbol translation, efficiency of creative generation, and fit between experience and culture in rural cultural and creative design, as well as their collaborative optimization role with the design value chain were evaluated. 404 valid questionnaires were collected, and structural equation modeling analysis showed that the model fitting indicators met the criteria, and the key variables of the technology chain and value chain exhibited a significant positive impact. By adopting the model of "technology chain-driven and value chain-undertaken", digital and intelligent technologies construct a specific design ecosystem, enhance the cultural depth and market competitiveness of rural cultural and creative products, and provide a systematic solution with both theoretical depth and practical guiding significance for the development of rural cultural and creative industries in the new era.
Key words
digital and intelligent technology /
dual-chain collaboration /
intelligent generation /
rural cultural and creative industries /
value co-creation
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