Design Strategies for Product Experience Driven by Eco-materials

LI Mengnan; LIU Jian; LIU Jiajia; XU Zhengwen

doi:10.19554/j.cnki.1001-3563.2025.22.007

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (22) : 67-79. DOI: 10.19554/j.cnki.1001-3563.2025.22.007

Industrial Design

Design Strategies for Product Experience Driven by Eco-materials

LI Mengnan, LIU Jian^*, LIU Jiajia, XU Zhengwen

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Abstract

The work aims to assist industry designers in comprehensively understanding users' psychology and behavior when encountering Eco-materials, to provide detailed design strategies and methods to empower design innovation with Eco-materials, thereby guiding users toward a green and low-carbon lifestyle. Firstly, a Structural Equation Modeling (SEM) approach was employed to identify the linkage process from psychological perception to behavioral response and lifestyle transformation of users when facing novel materials. Secondly, an interpretivist case study method was used to elucidate this process, revealing the underlying structures of user behavior. Lastly, based on the grounded theory and combined with NVivo for qualitative data analysis, innovative design strategies for Eco-materials were developed. The study constructed a "psychology-behavior-lifestyle" process model and extended it to propose four primary design strategies for Eco-materials—sensory, functional, performative, and emotional—along with 12 corresponding secondary strategies. In conclusion, by addressing users' psychological acceptance barriers, weak behavioral conversion, and low usage satisfaction with Eco-materials, this study proposes a set of material design strategies that enhance product experience quality. It extends the sustainable development cycle of products, providing inspiration and reference for innovative design practices among industry designers.

Key words

Eco-materials / structural equation modeling / interpretivist case study / grounded theory / strategy research

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LI Mengnan, LIU Jian, LIU Jiajia, XU Zhengwen. Design Strategies for Product Experience Driven by Eco-materials[J]. Packaging Engineering. 2025, 46(22): 67-79 https://doi.org/10.19554/j.cnki.1001-3563.2025.22.007

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