Cross-cultural Design of Digital Interactive Products from a Cultural Ergonomics Perspective

ZHANG Jingjing; HUANG Xinyuan; HAN Haiyan; ZHANG Ting; LI Zhuang

doi:10.19554/j.cnki.1001-3563.2025.22.012

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (22) : 118-127. DOI: 10.19554/j.cnki.1001-3563.2025.22.012

Industrial Design

Cross-cultural Design of Digital Interactive Products from a Cultural Ergonomics Perspective

ZHANG Jingjing^1,2,3, HUANG Xinyuan^4,*, HAN Haiyan^1,3, ZHANG Ting⁵, LI Zhuang^1,3

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Abstract

In the context of digital globalization, users of internet products are scattered around the world. The work aims to explore the differences in users brought about by culture and, based on this, to construct a cross-cultural design model and its application for digital interactive products, so as to enhance the cultural adaptability and user experience. Drawing on cross-cultural theories and literature analysis, an in-depth analysis was conducted on the differences among cross-cultural users in three key dimensions: cognitive style, behavioral patterns, and values. And then, experts were invited to assess the correlation between cross-cultural user differences and user experience design elements through an association matrix, thereby identifying eight cross-cultural design elements for digital interactive products. Lastly, from the perspective of cultural ergonomics, a cross-cultural design model for digital interactive products was constructed. The model included three design levels vertically: the external perception layer, the middle interaction layer, and the internal emotional layer, and was divided horizontally into three design phases of "user-design-evaluation". The cross-cultural design practice was carried out with the website of the Macao Public Library, validating the effectiveness and feasibility of the proposed cross-cultural design model. The research outcomes contribute to eliminating usability and user experience issues arising from cultural differences, thereby enhancing the cultural inclusivity of cross-cultural digital products.

Key words

cultural ergonomics / digital interactive products / cross-cultural design / cross-cultural user differences / cultural inclusivity

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ZHANG Jingjing, HUANG Xinyuan, HAN Haiyan, ZHANG Ting, LI Zhuang. Cross-cultural Design of Digital Interactive Products from a Cultural Ergonomics Perspective[J]. Packaging Engineering. 2025, 46(22): 118-127 https://doi.org/10.19554/j.cnki.1001-3563.2025.22.012

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