Localized Globalization Design Strategies for Jimei School Village Based on the Triple-diamond Model

ZHANG Yiyao; WANG Dongdong

doi:10.19554/j.cnki.1001-3563.2025.22.026

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (22) : 281-294. DOI: 10.19554/j.cnki.1001-3563.2025.22.026

Visual Communication Design

Localized Globalization Design Strategies for Jimei School Village Based on the Triple-diamond Model

ZHANG Yiyao¹, WANG Dongdong^2,*

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Abstract

Grounded in the Triple-diamond Model and combined with the concept of localized globalization, the work aims to systematically examine the design practice strategies of local culture in Jimei School Village and explore how to innovate in and preserve local culture while maintaining its uniqueness, thereby enhancing its global adaptability and emotional resonance. Through the multi-dimensional analysis of cultural genes, field studies and resident interviews, cultural elements were extracted with the Triple-Diamond Model and applied to design practices. The findings revealed both explicit and implicit elements of Jimei School Village's overseas Chinese hometown culture, with the proposed design solutions effectively retaining local characteristics and garnering recognition and resonance across various age groups of residents. The study demonstrates that, in a globalized context, a profound understanding of local culture combined with modern design practices can achieve the sustained inheritance and innovation of cultural heritage. This study not only provides a reference for the cultural preservation and innovation of Jimei School Village but also contributes valuable insights to local cultural design practices on a global scale.

Key words

localized globalization / overseas Chinese hometown culture / Triple-Diamond Model / cultural genes / visual design

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ZHANG Yiyao, WANG Dongdong. Localized Globalization Design Strategies for Jimei School Village Based on the Triple-diamond Model[J]. Packaging Engineering. 2025, 46(22): 281-294 https://doi.org/10.19554/j.cnki.1001-3563.2025.22.026

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