Tile Design Based on Eye Movement Experiment and Extension Semantics

WU Kan; DU Hao

doi:10.19554/j.cnki.1001-3563.2025.22.027

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (22) : 295-305. DOI: 10.19554/j.cnki.1001-3563.2025.22.027

Visual Communication Design

Tile Design Based on Eye Movement Experiment and Extension Semantics

WU Kan^*, DU Hao

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Abstract

The work aims to propose a method of extracting and designing decorative elements by combining the eye movement experiment and extension semantics to deal with the problems of subjectivity and fuzziness in the extraction of elements and the representation of cultural meaning in the innovative design of tile decoration. Firstly, through the analysis of the eye movement experiment, the patterns and styles with high attention were selected. Secondly, the semantic feature words of decorative elements were extracted for cluster analysis and extension interval evaluation, and the feature words with the maximum extension design interval were calculated and illustrated, and the optimal diagram obtained through evaluation was used to guide the design practice. Finally, the design was conducted in combination with the extension transformation method and then applied to furniture. The research shows that this method optimizes the limitation of only relying on subjective experience extraction and design generation, helps to realize the integration of traditional cultural implication and contemporary product design, and provides a reference for the feature extraction and design application of traditional decoration.

Key words

product design / eye movement test / extension semantics / tile ornamentation

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WU Kan, DU Hao. Tile Design Based on Eye Movement Experiment and Extension Semantics[J]. Packaging Engineering. 2025, 46(22): 295-305 https://doi.org/10.19554/j.cnki.1001-3563.2025.22.027

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