Morphological Representation and Semantic Communication of Daily Utensils under Potential Needs of Social Media Users

ZENG Li; WANG Aihong

doi:10.19554/j.cnki.1001-3563.2025.22.033

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (22) : 363-371. DOI: 10.19554/j.cnki.1001-3563.2025.22.033

Design Discussion

Morphological Representation and Semantic Communication of Daily Utensils under Potential Needs of Social Media Users

ZENG Li^1,2, WANG Aihong^1,*

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Abstract

The work aims to explore the expressive applicability of decoration and shape in daily utensils in response to user potential needs on social media platforms by analyzing the morphological representation and decorative semantics of daily utensils using the under-glaze multi-color technique. From the perspective of users' potential needs on social media platforms, the design context of daily utensils was clarified, and a feasibility study was conducted on the applicability of decorative language and shape expression around the morphological representation of ceramic utensil products. Digital intelligent generation was incorporated to illustrate innovative designs in the shape and decoration of daily utensils, clarify how the morphological representation of daily utensils can convey semantics, and meet potential needs on social media platforms. In conclusion, uncovering the effective expression of decorative language in the morphological representation of daily utensils in the media age can guide design practice and provide a reference path for the design development of ceramic daily utensils.

Key words

social media users / potential needs / morphological representation / semantic conveyance / daily utensils

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ZENG Li, WANG Aihong. Morphological Representation and Semantic Communication of Daily Utensils under Potential Needs of Social Media Users[J]. Packaging Engineering. 2025, 46(22): 363-371 https://doi.org/10.19554/j.cnki.1001-3563.2025.22.033

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