Decoding and Design Translation of Pan Yao Clothing Patterns from a Semiotic Perspective

LIU Zongming; LI Chaoyang; KE Xiaonuo

doi:10.19554/j.cnki.1001-3563.2025.22.038

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (22) : 415-428. DOI: 10.19554/j.cnki.1001-3563.2025.22.038

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Decoding and Design Translation of Pan Yao Clothing Patterns from a Semiotic Perspective

LIU Zongming^*, LI Chaoyang, KE Xiaonuo

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Abstract

Starting from the perspective of semiotics, the work aims to analyze the decorative patterns and cultural connotations of the "Pan Yao" clothing in Jinxiu Yao Autonomous County, so as to explore the transformation path and innovative strategies of ethnic minority clothing patterns in modern cultural and creative design. Based on the research and collection of Jinxiu Pan Yao clothing categories and related literature, the Morris Semiotics Trilogy was adopted to analyze cultural factors in representative symbols from three dimensions of language construction, pragmatics, and semantics. With the help of modern design concepts, cultural factors were extracted and deconstructed, reconstructed, and encoded to achieve the translation of traditional pattern language into modern design. Among the various branches of the Yao ethnic group, the clothing of Jinxiu Pan Yao is typical due to its distinct ethnic characteristics, rich cultural connotations, and unique aesthetic trends. It is not only a manifestation of decorative art, but also an important carrier of ethnic cultural genes. Through multidimensional analysis of language structure, pragmatics, and semantics, the potential for modern transformation of cultural symbols can be explored, providing practical paths for creative transformation and innovative development of ethnic minority cultures.

Key words

semiotics / Pan Yao / embroidery skills / decorative pattern / modern design

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LIU Zongming, LI Chaoyang, KE Xiaonuo. Decoding and Design Translation of Pan Yao Clothing Patterns from a Semiotic Perspective[J]. Packaging Engineering. 2025, 46(22): 415-428 https://doi.org/10.19554/j.cnki.1001-3563.2025.22.038

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