Design of Intangible Cultural Heritage Experience Platform of Oil-paper Umbrella from the Perspective of Value Perception

FU Yanxiang; LUO Xia; WANG Shizhuo; SHEN Dongxin; LI Zhenru

doi:10.19554/j.cnki.1001-3563.2025.22.042

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (22) : 468-480. DOI: 10.19554/j.cnki.1001-3563.2025.22.042

Design of Intangible Cultural Heritage Experience Platform of Oil-paper Umbrella from the Perspective of Value Perception

FU Yanxiang, LUO Xia, WANG Shizhuo^*, SHEN Dongxin, LI Zhenru

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Abstract

From a perspective of value perception, the work aims to identify users' emotional and cognitive needs in engagement with the oil-paper umbrella as an intangible cultural heritage (ICH) object and to derive design strategies for a digital experience platform intended to enhance cultural awareness, stimulate digital cultural consumption, and support the sustainable transmission and commercialization of traditional craft. Based on the Means-End Chain (MEC) framework, phased laddering interviews were carried out to obtain coded data at three levels of attributes, consequences, and values. Content analysis was applied to extract core experiential elements, and an element-relationship matrix together with a hierarchical value map (HVM) was constructed. Based on these results, the interaction flows and the platform architecture were designed. Then, the comprehensive evaluation was carried out through usability testing and fuzzy analytic hierarchy process (FAHP). The "Yunshang Xiaosheng" oil-paper umbrella cultural experience platform was established, demonstrating significant effectiveness in enhancing users' cultural awareness and participation willingness. By mapping deep experiential values to concrete platform functions, a reusable implementation pathway for the digital dissemination of oil-paper umbrella ICH was established. The method can be extended to other domains of intangible cultural heritage, laying a technical foundation for expanding digital cultural consumption scenarios.

Key words

value perception / oil-paper umbrella / intangible cultural heritage experience / Means-End Chain / cultural consumption

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FU Yanxiang, LUO Xia, WANG Shizhuo, SHEN Dongxin, LI Zhenru. Design of Intangible Cultural Heritage Experience Platform of Oil-paper Umbrella from the Perspective of Value Perception[J]. Packaging Engineering. 2025, 46(22): 468-480 https://doi.org/10.19554/j.cnki.1001-3563.2025.22.042

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