Modular Cultural and Creative Product Design of Bronze Goose-and-Fish Lamp Unearthed from the Tomb of Haihunhou under the Perspective of User Co-creation

MA Quanwei; CHENG Haiyan

doi:10.19554/j.cnki.1001-3563.2025.22.044

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (22) : 491-502. DOI: 10.19554/j.cnki.1001-3563.2025.22.044

Modular Cultural and Creative Product Design of Bronze Goose-and-Fish Lamp Unearthed from the Tomb of Haihunhou under the Perspective of User Co-creation

MA Quanwei^1,*, CHENG Haiyan²

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Abstract

In view of the serious homogenization and the superficial cultural experience in the design of traditional cultural relics and cultural and creative products, the work aims to take the bronze Goose-and-Fish Lamp unearthed from the tomb of Haihunhou as the prototype, to construct a modular fridge cover design scheme that combines cultural inheritance value and user co-creation model, thereby meeting the multi-dimensional demands of modern consumers for cultural and creative products by enhancing the interactive narrative and functional extensibility of the product. Firstly, based on the theory of Kansei engineering, through text mining screening and 7-level semantic scale research, 50 groups of core sensory words of users for bronze ware cultural and creative products were extracted. Combined with K-means cluster analysis, these words were summarized into three design dimensions. Relying on the entropy weight-TOPSIS model, the mapping of form and structure of the four types of cultural fridge sticker samples was extracted. The KJ method was adopted to make hierarchical classification of the demand construction, and the correlation model among form, function and culture was established. The Fuzzy Analytic Hierarchy Process (FAHP) was introduced to handle the fuzzy contradictions of user requirements. The design produces modular fridge magnets that support freely combinable shapes, integrating multiple functions such as bottle openers and phone stands. Users can trigger AR explanations of cultural relics and historical anecdotes by reorganizing the Goose-and-Fish Lamp module and scanning it with their mobile phones, achieving a coordinated improvement in cultural cognition, interactive experience, and functional practicality.

Key words

user co-creation / Haihunhou / modularity / cultural and creative products / Kansei engineering

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MA Quanwei, CHENG Haiyan. Modular Cultural and Creative Product Design of Bronze Goose-and-Fish Lamp Unearthed from the Tomb of Haihunhou under the Perspective of User Co-creation[J]. Packaging Engineering. 2025, 46(22): 491-502 https://doi.org/10.19554/j.cnki.1001-3563.2025.22.044

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