Application of Teochew Woodcarving Cultural and Creative Product Design Based on RMP Theory

YANG Qin; HUANG Yuyan; XIAO Na

doi:10.19554/j.cnki.1001-3563.2025.22.045

PDF(1152 KB)

Packaging Engineering ›› 2025, Vol. 46 ›› Issue (22) : 503-513. DOI: 10.19554/j.cnki.1001-3563.2025.22.045

Design Discussion

Application of Teochew Woodcarving Cultural and Creative Product Design Based on RMP Theory

YANG Qin¹, HUANG Yuyan², XIAO Na^3,*

Author information +

History +

Abstract

In response to the challenges faced by the intangible cultural heritage of Guangdong Teochew Woodcarving in its contemporary transmission and market-oriented transformation, the work aims to explore innovative pathways for the design of cultural and creative products based on the "Resources-Market-Products" analytical framework derived from RMP Theory, so as to achieve a dynamic inheritance of traditional craftsmanship that aligns precisely with modern consumption demands. First, the KJ method was employed to consolidate the demands for Teochew Woodcarving cultural and creative products. The RMP Theory was then used to systematically deconstruct the resource attributes, market positioning, and design pain points of Teochew Woodcarving and establish a Fuzzy Analytic Hierarchy Process (FAHP) evaluation model and the entropy-weighted Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) method was utilized to analyze and filter design elements. Subsequently, based on the weighted rankings, a balance between traditional aesthetics and modern practical value was achieved, resulting in an innovative design proposal for Teochew Woodcarving cultural and creative products. Finally, the System Usability Scale (SUS) was employed to evaluate the proposed design solutions. Preliminary findings validated the scientific feasibility of deriving cultural and creative designs for Teochew Woodcarving through the frameworks of RMP Theory and FAHP-entropy-weighted TOPSIS, providing a reference point for the inheritance and development of Teochew Woodcarving culture. With Teochew Woodcarving culture as a case study, this research offers new feasible solutions for the innovative design of cultural and creative products in areas such as resource value reconstruction, market demand adaptation, and product form iteration. It also provides insights for the cultural and creative development and branding operations of similar intangible cultural heritage projects, with potential for further exploration of the integration of traditional cultural product technologies in the contexts of intelligence and globalization.

Key words

Teochew Woodcarving / RMP theory / FAHP / entropy-weighted TOPSIS / cultural and creative product design

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations

YANG Qin, HUANG Yuyan, XIAO Na. Application of Teochew Woodcarving Cultural and Creative Product Design Based on RMP Theory[J]. Packaging Engineering. 2025, 46(22): 503-513 https://doi.org/10.19554/j.cnki.1001-3563.2025.22.045

References

[1] 潮汕市人民政府. 潮州文化生态保护区规划纲要[EB/ OL]. [2024-11-15] (2025-06-11). https://www.chaozhou.gov.cn/attachment/0/550/550096/3924350.pdf.
Chaozhou Municipal People's Government. Planning Outline for the Chaozhou Cultural and Ecological Reserve[EB/OL]. [2024-11-15] (2025-06-11). https://www.chaozhou.gov.cn/attachment/0/550/550096/3924350.pdf.
[2] 李琼. 传统木雕艺术在现代室内设计中的应用探究[J]. 包装工程, 2016, 37(12): 41-44.
LI Q.Application of Traditional Woodcarving Art in Modern Interior Design[J]. Packaging Engineering, 2016, 37(12): 41-44.
[3] 万金店, 包家官. “两聚一高” 视野下非遗产业化发展研究——以江苏省级非遗项目连云港贝雕为例[J]. 江南论坛, 2018(12): 41-43.
WAN J D, BAO J G.Research on the Development of Intangible Cultural Heritage Industrialization from the Perspective of "Two Gathering and One High"—Taking Lianyungang Shell Sculpture, a Provincial Intangible Cultural Heritage Project in Jiangsu Province, as an Example[J]. Jiangnan Forum, 2018(12): 41-43.
[4] 吴必虎. 区域旅游开发的RMP分析——以河南省洛阳市为例[J]. 地理研究, 2001, 20(1): 103-110.
WU B H.An Analytic Framework of RMP for Regional Tourism Development: Case Study of Luoyang City[J]. Geographical Research, 2001, 20(1): 103-110.
[5] 杜裕民, 胡继艳. 基于RMP理论的皖东非物质文化遗产旅游开发研究[J]. 北京城市学院学报, 2015(6): 1-5.
DU Y M, HU J Y.Study on the Tourism Development of the Intangible Cultural Heritage of East Anhui Based on RMP Theory[J]. Journal of Beijing City University, 2015(6): 1-5.
[6] 朱晗, 赵荣. 基于RMP理论的非物质文化遗产及其开发研究——以山东省济南市为例[J]. 西北大学学报(哲学社会科学版), 2013, 43(2): 137-140.
ZHU H, ZHAO R.The Study of Intangible Cultural Heritage Tourism Development Based on RMP Theory: A Case Study of Jinan Shandong Province[J]. Journal of Northwest University (Philosophy and Social Sciences Edition), 2013, 43(2): 137-140.
[7] 陈欣. 模糊层次分析法在方案优选方面的应用[J]. 计算机工程与设计, 2004, 25(10): 1847-1849.
CHEN X.Application of Fuzzy Analytic Hierarchy Process for Optimum Selection in Decision-Making[J]. Computer Engineering and Design, 2004, 25(10): 1847-1849.
[8] 吕跃进. 基于模糊一致矩阵的模糊层次分析法的排序[J]. 模糊系统与数学, 2002, 16(2): 79-85.
LYU Y J.Weight Calculation Method of Fuzzy Analytical Hierarchy Process[J]. Fuzzy Systems and Mathematics, 2002, 16(2): 79-85.
[9] 朱来辉, 曹炜, 张珏. 基于FAHP的民用机场选址方案优选[J]. 四川兵工学报, 2012, 33(6): 117-119.
ZHU L H, CAO W, ZHANG J.Optimization of Civil Airport Site Selection Scheme Based on FAHP[J]. Journal of Sichuan Ordnance, 2012, 33(6): 117-119.
[10] 周启豪, 刘迪莘, 詹秦川, 等. 基于多源数据融合的瑶族刺绣纹样设计应用研究[J]. 家具与室内装饰, 2024, 31(8): 32-39.
ZHOU Q H, LIU D X, ZHAN Q C, et al.Research on the Application of Yao Ethnic Embroidery Patterns Design Based on Multi-Source Data Fusion[J]. Furniture & Interior Design, 2024, 31(8): 32-39.
[11] 王刚, 孙文, 王晶晶, 等. 基于FAHP的弹道导弹威胁评估[J]. 弹箭与制导学报, 2016, 36(6): 30-35.
WANG G, SUN W, WANG J J, et al.Threat Assessment of Ballistic Missile Based on FAHP[J]. Journal of Projectiles, Rockets, Missiles and Guidance, 2016, 36(6): 30-35.
[12] 杨玉中, 张强, 吴立云. 基于熵权的TOPSIS供应商选择方法[J]. 北京理工大学学报, 2006, 26(1): 31-35.
YANG Y Z, ZHANG Q, WU L Y.Technique for Order Preference by Similarity to Ideal Solution Based on Entropy Weight for Supplier Selection[J]. Transactions of Beijing Institute of Technology, 2006, 26(1): 31-35.
[13] 陈雷, 王延章. 基于熵权系数与TOPSIS集成评价决策方法的研究[J]. 控制与决策, 2003, 18(4): 456-459.
CHEN L, WANG Y Z.Research on TOPSIS Integrated Evaluation and Decision Method Based on Entropy Coefficient[J]. Control and Decision, 2003, 18(4): 456-459.
[14] 韩自强, 单武斌, 何腾飞. 基于熵权TOPSIS法的机械加工绿色工艺方案决策[J]. 现代制造工程, 2020(8): 87-91.
HAN Z Q, SHAN W B, HE T F.Decision on Green Process Scheme of Mechanical Processing Based on Entropy Weight and TOPSIS[J]. Modern Manufacturing Engineering, 2020(8): 87-91.
[15] 吴海东, 臧力卓, 肖百卉, 等. 基于新能源公交大数据的驾驶行为经济性评估[J]. 中国公路学报, 2022, 35(3): 177-190.
WU H D, ZANG L Z, XIAO B H, et al.Evaluation of Driving Behavior Economy Based on Big Data of New Energy Bus[J]. China Journal of Highway and Transport, 2022, 35(3): 177-190.
[16] 林成楷, 程远达, 杨晋明, 等. 应用灰色关联改进TOPSIS法的双层光伏外窗建筑采光与能耗性能评价[J]. 华侨大学学报(自然科学版), 2021, 42(6): 792-799.
LIN C K, CHENG Y D, YANG J M, et al.Daylighting and Energy Consumption Performance Evaluation of Double-Layer Photovoltaic Exterior Window Buildings Using Improved TOPSIS Method of Grey Relational[J]. Journal of Huaqiao University (Natural Science), 2021, 42(6): 792-799.
[17] HSIEH H N, CHEN J F, DO Q.Applying TRIZ and Fuzzy AHP Based on Lean Production to Develop an Innovative Design of a New Shape for Machine Tools[J]. Information, 2015, 6(1): 89-110.
[18] XU Y, WANG M Y, XU Y C, et al.Evaluation System Creation and Application of "Zero-Pollution Village" Based on Combined FAHP-TOPSIS Method: A Case Study of Zhejiang Province[J]. Sustainability, 2023, 15(16): 12367.
[19] 易冉. 潮州木雕独放异彩[J]. 财会月刊, 2014(25): 74.
YI R.Chaozhou Woodcarving Shines Alone[J]. Finance and Accounting Monthly, 2014(25): 74.
[20] 黄彩微, 黎晓琪, 于佩鑫, 等. 潮州木雕创新性传承和发展的路径研究[J]. 文化创新比较研究, 2024, 8(24): 121-125.
HUANG C W, LI X Q, YU P X, et al.Research on the Innovative Inheritance and Development Path of Chaozhou Woodcarving[J]. Comparative Study of Cultural Innovation, 2024, 8(24): 121-125.
[21] 王大勇. 潮州木雕艺术地域特色探究[J]. 装饰, 2011(5): 84-85.
WANG D Y.Study on the Geographic Features of Woodcarving Art in Chaozhou[J]. Zhuangshi, 2011(5): 84-85.
[22] 李蔚. 精湛华丽的潮州金漆木雕[J]. 收藏家, 2003(2): 14-21.
LI W.The Consummate and Beautiful Wood-Carving with Gold Lacquer in Chao Zhou Area[J]. Collectors, 2003(2): 14-21.
[23] 郭肖蕾. 潮州木雕的地域性特征及成因之探析[J]. 非物质文化遗产研究集刊, 2014(1): 168-182.
GUO X L.Analysis of Regional Characteristics and Causes of Chaozhou Wood Carving[J]. Journal of Intangible Cultural Heritage Studies, 2014(1): 168-182.
[24] 钟楚溢. “己略黄公祠” 木雕髹漆工艺及装饰风格[D]. 杭州: 中国美术学院, 2019.
ZHONG C Y.Painting technology and decorative style of woodcarving in "Jilue Huanggong Temple"[D]. Hangzhou: China Academy of Art, 2019.
[25] 陈培育. 巧夺天工蟹篓之美——试谈木雕蟹篓之通雕[J]. 天工, 2018(4): 1.
CHEN P Y.Exquisite Craftsmanship: The Beauty of Crab Basket Wood Carving—On Hollow-carved Crab Baskets[J]. Heavenly Craft, 2018(4): 1.
[26] 朱腾芳. 岭南漆艺造物设计思想研究[J]. 五邑大学学报(社会科学版), 2020, 22(4): 40-44.
ZHU T F.A Study of Lacquerware Design Thought in Lingnan Region[J]. Journal of Wuyi University (Social Sciences Edition), 2020, 22(4): 40-44.
[27] 田海霞. KJ法的实际运用[J]. 中国质量, 2008(8): 93-94.
TIAN H X.Practical Application of KJ Method[J]. China Quality, 2008(8): 93-94.
[28] 戴菲, 章俊华. 规划设计学中的调查方法7——KJ法[J]. 中国园林, 2009, 25(5): 88-90.
DAI F, ZHANG J H.The Survey Methods in Planning and Design 7—KJ Method[J]. Chinese Landscape Architecture, 2009, 25(5): 88-90.
[29] 龙良富. 基于RMP理论的景区节事活动开发研究——以武夷山七夕文化节为例[J]. 产业与科技论坛, 2011, 10(5): 46-48.
LONG L F.Research on the Development of Festival Activities in Scenic Spots Based on RMP Theory—Taking Wuyi Mountain Qixi Culture Festival as an Example[J]. Industrial & Science Tribune, 2011, 10(5): 46-48.
[30] 杜裕民, 胡继艳. 基于RMP理论的皖东非物质文化遗产旅游开发研究[J]. 北京城市学院学报, 2015(6): 1-5.
DU Y M, HU J Y.Study on the Tourism Development of the Intangible Cultural Heritage of East Anhui Based on RMP Theory[J]. Journal of Beijing City University, 2015(6): 1-5.
[31] 胡梦姚. 基于RMP理论视角的海南度假旅游产品开发研究[D]. 海口: 海南大学, 2015.
HU M Y.Research on Hainan Holiday Tourism Product Development Based on RMP Theory[D]. Haikou: Hainan University, 2015.
[32] EIBE. Resource Specialization, Customer Orientation, and Firm Performance: An Empirical Investigation of Valuable Resources[J]. Journal of Strategic Marketing, 2011, 19(4): 395-412.
[33] 陈基玉, 刘向红, 蔡永吉. 乳制品包装创新趋势研究[J]. 乳业科学与技术, 2017, 40(5): 32-37.
CHEN J Y, LIU X H, CAI Y J.Innovation Trend of Dairy Packaging[J]. Journal of Dairy Science and Technology, 2017, 40(5): 32-37.
[34] CHEN B X, QIU Z Y, TANG Y T, et al.Exploring the Marketing Path of Creative Products from the New Media Perspective: Take Dunhuang Cultural Products as an Example[J]. BCP Business & Management, 2023, 42: 115-121.
[35] 张吉军. 模糊层次分析法(FAHP)[J]. 模糊系统与数学, 2000, 14(2): 80-88.
ZHANG J J.Fuzzy Analytical Hierarchy Process[J]. Fuzzy Systems and Mathematics, 2000, 14(2): 80-88.
[36] 吕跃进. 指数标度判断矩阵的一致性检验方法[J]. 统计与决策, 2006, 22(18): 31-32.
LYU Y J.Consistency Test Method of Exponential Scale Judgment Matrix[J]. Statistics & Decision, 2006, 22(18): 31-32.
[37] HSU W L, QIAO M, XU H Y, et al.Smart City Governance Evaluation in the Era of Internet of Things: An Empirical Analysis of Jiangsu, China[J]. Sustainability, 2021, 13(24): 13606.
[38] DERISMA D.The Usability Analysis Online Learning Site for Supporting Computer Programming Course Using System Usability Scale (SUS) in a University[J]. International Journal of Interactive Mobile Technologies (IJIM), 2020, 14(9): 182.