Digital Dissemination of Bamboo Weaving in Ruichang from the Perspective of Intangible Cultural Heritage Inheritance

WAN Lei; ZHAO Qian

doi:10.19554/j.cnki.1001-3563.2025.22.046

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (22) : 514-524. DOI: 10.19554/j.cnki.1001-3563.2025.22.046

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Digital Dissemination of Bamboo Weaving in Ruichang from the Perspective of Intangible Cultural Heritage Inheritance

WAN Lei^1,*, ZHAO Qian²

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Abstract

The work aims to generate and redesign Ruichang bamboo weaving patterns through machine learning algorithm model, especially Deep Convolutional Adversarial network (DCGAN) technology, so as to design digital bamboo weaving patterns that meet the needs of modern consumers, and apply them in cultural derivatives, and improve the digital communication effect of Ruichang bamboo weaving and consumer experience. Firstly, by collecting a large number of Ruichang bamboo weaving patterns, DCGAN technology was used to learn and generate these patterns, so as to ensure that the generated patterns not only retained the characteristics of traditional culture, but also innovated the design in line with modern aesthetics. The resulting pattern was further adjusted by the designer to ensure its visual consistency with traditional culture and to optimize its functionality. Then, through consumer research, the KJ method was used to sort out demand information, and a two-way questionnaire was designed in combination with the KANO model to evaluate consumers' demand types and satisfaction, to provide data support for pattern design. Based on these analysis results, the digital communication strategy for Ruichang bamboo weaving intangible cultural heritage was proposed, including pattern design, cultural communication and consumer experience optimization. In conclusion, through machine learning and consumer demand analysis, this study successfully generates Ruichang bamboo weaving digital patterns that meet modern aesthetics and have traditional cultural connotations, and applies them to cultural derivatives. The research not only improves the modern communication adaptability of Ruichang bamboo weaving, but also enhances the consumers' sense of identity and use experience of bamboo weaving culture, and promotes the innovation and inheritance of Ruichang bamboo weaving intangible cultural heritage.

Key words

cultural inheritance / Ruichang bamboo weaving / digital empowerment / spread / DCGAN

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WAN Lei, ZHAO Qian. Digital Dissemination of Bamboo Weaving in Ruichang from the Perspective of Intangible Cultural Heritage Inheritance[J]. Packaging Engineering. 2025, 46(22): 514-524 https://doi.org/10.19554/j.cnki.1001-3563.2025.22.046

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