Folk Cultural and Creative Packaging Design of Jiaodong Kezi Based on Morris's Semiotics and AIGC

LI Quantao; DAI Haolin; WANG Jiatong; ZHENG Ziqing; ZHENG Miaomiao

doi:10.19554/j.cnki.1001-3563.2025.22.047

PDF(2520 KB)

Packaging Engineering ›› 2025, Vol. 46 ›› Issue (22) : 525-537. DOI: 10.19554/j.cnki.1001-3563.2025.22.047

Design Discussion

Folk Cultural and Creative Packaging Design of Jiaodong Kezi Based on Morris's Semiotics and AIGC

LI Quantao, DAI Haolin^*, WANG Jiatong, ZHENG Ziqing, ZHENG Miaomiao

Author information +

History +

Abstract

The work aims to optimize the packaging design of Jiaodong Kezi by integrating Morris's semiotic framework with artificial intelligence generated content (AIGC) technology, thereby contributing to the protection of rural cultural resources in Jiaodong. Based on Morris's semiotics, symbolic imagery was extracted from the syntactic, pragmatic, and semantic levels. The FAHP (Fuzzy Analytic Hierarchy Process) and QFD (Quality Function Deployment) methods were employed to define the relationships among design elements and construct a preliminary AIGC-based design model, offering a new approach to folk cultural packaging design. Under the guidance of the design elements identified through FAHP and QFD, and with the support of AIGC generation and subsequent refinement, a packaging solution in line with market expectations was developed. The design effectively integrated local cultural elements, achieved high market acceptance, and supported rural cultural revitalization and regional economic diversification. An intelligent packaging design paradigm integrating "semiotic analysis, quantitative modeling, and AIGC" is constructed, providing a new path for the contemporary expression and market transformation of traditional culture. The findings confirm that this model enables effective visual translation of Jiaodong Kezi culture, performs excellently in market evaluation and demonstrates strong potential for both cultural heritage transmission and commercial application.

Key words

Morris's semiotics / artificial intelligence generated content (AIGC) / rural revitalization / Jiaodong Kezi / packaging design

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations

LI Quantao, DAI Haolin, WANG Jiatong, ZHENG Ziqing, ZHENG Miaomiao. Folk Cultural and Creative Packaging Design of Jiaodong Kezi Based on Morris's Semiotics and AIGC[J]. Packaging Engineering. 2025, 46(22): 525-537 https://doi.org/10.19554/j.cnki.1001-3563.2025.22.047

References

[1] 张瀚文, 严炜. 基于文化记忆理论的乡村文旅服务设计研究[J]. 包装工程, 2024, 45(20): 120-128.
ZHANG H W, YAN W.Service Design of Rural Cultural Tourism Based on the Cultural Memory Theory[J]. Packaging Engineering, 2024, 45(20): 120-128.
[2] 勇琦, 韩波. 胶东面磕子的艺术表达及其文创应用研究[J]. 玩具世界, 2023(4): 104-107.
YONG Q, HAN B.Research on the Artistic Expression and Cultural and Creative Application of Jiaodong's Miankezi[J]. Toys World, 2023(4): 104-107.
[3] 王易声, 兰芳. 符号学视域下的汉代建筑文创产品设计研究[J]. 包装工程, 2023, 44(22): 400-408.
WANG Y S, LAN F.Design of the Han Dynasty Architectural Cultural and Creative Products from the Perspective of Semiotics[J]. Packaging Engineering, 2023, 44(22): 400-408.
[4] 刘辉超, 张毅. 基于符号学理论的花瑶挑花文创产品设计研究[J]. 包装工程, 2024, 45(18): 110-120.
LIU H C, ZHANG Y.Design of Huayao Cross-Stitch Cultural and Creative Products Based on Semiotic Theory[J]. Packaging Engineering, 2024, 45(18): 110-120.
[5] 赵家昕. 基于莫里斯符号学的凤鸟纹文创产品设计研究[D]. 杭州: 浙江理工大学, 2023.
ZHAO J X.Research on Feng Niaowen Wenchuang Product Design Based on Morris Semiotics[D]. Hangzhou: Zhejiang Sci-Tech University, 2023.
[6] 余冰雁. 基于AIGC技术的博物馆文创产品创新设计研究[D]. 武汉: 武汉科技大学, 2024.
YU B Y.Research on Innovative Design of Museum Cultural and Creative Products Based on AIGC Technology[D]. Wuhan: Wuhan University of Science and Technology, 2024.
[7] 朱甜甜, 韩海燕, 张晶晶, 等. 基于感性工学和AIGC的蒙古族马鞍造型座椅设计[J]. 林业工程学报, 2024, 9(6): 197-206.
ZHU T T, HAN H Y, ZHANG J J, et al.Design of Mongolian Saddle-Shaped Seat Based on Kansei Engineering and AIGC[J]. Journal of Forestry Engineering, 2024, 9(6): 197-206.
[8] 王晓珍, 安洋辰. AIGC技术在广西壮锦文创设计中的创新与应用[J]. 网印工业, 2024(11): 84-86.
WANG X Z, AN Y C.Nnovative Application of AIGC Technology in the Design of Guangxi Zhuang Brocade Cultural and Creative Products[J]. Screen Printing Industry, 2024(11): 84-86.
[9] 杨涵棋, 巩淼森. 符号学视域下黄酒文化元素转译路径研究[J]. 包装工程, 2024, 45(22): 326-335.
YANG H Q, GONG M S.Translation Path of Rice Wine Cultural Elements from the Perspective of Semiotics[J]. Packaging Engineering, 2024, 45(22): 326-335.
[10] 解肖晗. 胶东民俗文化作品的数字化转译与创新设计研究——以面磕子图案纹饰为例[J]. 新传奇, 2024(33): 31-33.
XIE X H.Research on Digital Translation and Innovative Design of Folk Cultural Works in Jiaodong—A Case Study of Miankezi Pattern Decorations[J]. New Legend, 2024(33): 31-33.
[11] 张迪. 基于设计符号学的民俗文创产品设计研究[D]. 北京: 北京化工大学, 2022.
ZHANG D.Research on the Design of Folk Cultural and Creative Products Based on Design Semiotics[D]. Beijing: Beijing University of Chemical Technology, 2022.
[12] 袁菁菁, 汤繁稀. 基于FAHP/QFD/SWOT的山西“黎侯虎” 可拼装体验产品设计[J]. 包装工程, 2024, 45(20): 433-441.
YUAN J J, TANG F X.Design of Shanxi "Lihouhu" Assembled Experience Product Based on FAHP/QFD/SWOT[J]. Packaging Engineering, 2024, 45(20): 433-441.
[13] 吴余青, 徐文昊, 朱奕苇. 基于AIGC的包装图形设计研究[J]. 包装工程, 2024, 45(22): 360-370.
WU Y Q, XU W H, ZHU Y W.Packaging Graphic Design Based on AIGC[J]. Packaging Engineering, 2024, 45(22): 360-370.
[14] 王瑶. AIGC技术在包装设计中的应用策略研究[J]. 中国包装, 2024, 44(6): 60-63.
WANG Y.Research on the Application Strategy of AIGC Technology in Packaging Design[J]. China Packaging, 2024, 44(6): 60-63.
[15] 卢世主, 闵子怡, 黄秋雨, 等. 自然语言处理模型与文本图像生成技术驱动下的包装设计[J]. 包装工程, 2024, 45(22): 232-241.
LU S Z, MIN Z Y, HUANG Q Y, et al.Packaging Design Driven by Natural Language Processing Model and Text Image Generation Technology[J]. Packaging Engineering, 2024, 45(22): 232-241.