The work aims to take the visual elements of Zhuang brocade as the research object and apply the Zhuang brocade patterns in packaging design of ethnic products by analyzing its color language system, the individual composition and group form of decorative symbols, extracting typical elements of color and shape, and applying the symbolic narrative cultural and creative strategy. The DigiEye color management system was used to measure the colors to conduct a statistical analysis on the high-frequency color blocks of Zhuang brocade and construct a color database in combination with professional software. The basic scattered point shapes, combination patterns and styles of the patterns were analyzed, and the composition rules were explored from the main patterns and auxiliary patterns. Users' awareness of Zhuang brocade patterns was mastered through questionnaire surveys. Based on the regional characteristics of the Zhuang's five-color rice and Zhuang brocade, a packaging design scheme integrating modern aesthetics was proposed, aiming to enhance the regional recognition of the product, highlight the charm of regional culture, and promote the innovative integration of regional culture and packaging design. The main and secondary patterns of Zhuang brocade are in harmonious coexistence, jointly constructing the color language system. The core symbols of the patterns are based on triangles, squares and rhombuses. Through changes such as symmetry, inversion, repetition and inclination, diverse composition forms are formed, and then various patterns are introduced to showcase the distinct national cultural characteristics. The research verifies the feasibility of applying the symbolic narrative cultural and creative strategy in packaging design through case analysis. On the basis of expressing the uniqueness of national culture, it efficiently connects with modern life, realizes the sustainable development of traditional culture through regenerative means, and enhances the brand awareness and visual recognition of national culture.
Key words
Zhuang brocade /
package design /
symbolic narrative /
refactoring and application
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