The work aims to explore the innovative application of virtual reality (VR) technology in packaging display design, promote packaging design to the direction of individualization, art and technology, and improve consumer experience and brand marketing effects. Through case analysis and comparative research, combined with the design practice of "Forbidden City Cultural and Creative Zongzi VR Packaging", from the perspectives of theoretical value, practical application and technical realization, the application path of VR technology in packaging design was systematically discussed, covering the design process and technical tools and practical methods. Results showed that VR technology could break through the physical limitations of packaging, realize the digital transformation from static plane to dynamic three-dimensional interaction, and effectively improve consumers' brand awareness and shopping experience. In conclusion, the VR packaging display design process proposed in this study provides clear guidance for the industry's practical operation. At the same time, the application prospect of the integration of VR and AR technology in the future is prospected, which provides theoretical and practical reference for the digital transformation of packaging design.
Key words
VR technology /
packaging design /
display innovation /
digital transformation
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