Translation Pathways and Innovative Methods for Incorporating Archetypes of Traditional Chinese Culture into the Industrial Design of Manned Lunar Rovers

JIN Long; DUAN Shengfeng; YANG Chengying; HU Yongpan

doi:10.19554/j.cnki.1001-3563.2025.24.005

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (24) : 48-57. DOI: 10.19554/j.cnki.1001-3563.2025.24.005

Special Subject: Design of National Defense Equipment

Translation Pathways and Innovative Methods for Incorporating Archetypes of Traditional Chinese Culture into the Industrial Design of Manned Lunar Rovers

JIN Long, DUAN Shengfeng^*, YANG Chengying, HU Yongpan

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Abstract

The work aims to investigate the effective integration of traditional Chinese cultural archetypes into the industrial design of manned lunar rovers, thereby enabling it to showcase technological prowess while embodying profound cultural significance. Firstly, the cultural representation attributes of the manned lunar rover were analyzed and the Shannon-Weaver communication model from classical communication theory was introduced as the theoretical framework for analyzing the cultural transmission process of the manned lunar rover. Subsequently, the hierarchical analysis method was employed to rank and screen cultural archetypes, followed by cultural translation design integrated with Peirce's semiotic theory. Through research, a cultural transmission model for manned lunar rovers was derived, establishing a systematic cultural translation design methodology. The effectiveness of the framework was validated through comparative evaluation. Therefore, by utilizing communication studies, the precise transmission of cultural connotations among different audience groups can be achieved. The combination with quantitative research methods can uncover cultural archetypes that are more representative of Chinese characteristics, and with the help of semiotic theory, the translation design of cultural archetypes can be realized, allowing them to be skillfully integrated into the industrial design of manned lunar rovers. This achieves an organic integration of technological hard power and cultural soft power. It provides important theoretical references and practical guidance for the industrial design of other aerospace products in the future, demonstrating high academic value and promising application prospects.

Key words

communication / manned lunar rover / design translation / cultural archetype / semiotics

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JIN Long, DUAN Shengfeng, YANG Chengying, HU Yongpan. Translation Pathways and Innovative Methods for Incorporating Archetypes of Traditional Chinese Culture into the Industrial Design of Manned Lunar Rovers[J]. Packaging Engineering. 2025, 46(24): 48-57 https://doi.org/10.19554/j.cnki.1001-3563.2025.24.005

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