Design Driven Rural Revitalization: Theoretical Evolution, Practical Pathways, and Future Prospects

PI Yongsheng; LOU Mengyuan; YUE Ziyu

doi:10.19554/j.cnki.1001-3563.2025.24.007

PDF(4826 KB)

Packaging Engineering ›› 2025, Vol. 46 ›› Issue (24) : 70-83. DOI: 10.19554/j.cnki.1001-3563.2025.24.007

Special Planning

Design Driven Rural Revitalization: Theoretical Evolution, Practical Pathways, and Future Prospects

PI Yongsheng, LOU Mengyuan, YUE Ziyu

Author information +

History +

Abstract

The work aims to systematically review the theoretical evolution and practical pathways of "design driven rural revitalization", revealing the significant role of design in rural revitalization and its value creation pathways. With a mixed-methods approach, at the theoretical level, genealogical analysis and content analysis were employed to review the theoretical evolution of "design driven rural revitalization." At the practical level, typological methods were used to summarize the practical pathways of "design driven rural revitalization," followed by logical deduction to construct future- oriented research prospects. The theoretical genealogy revealed a three-stage evolution from "shaping the countryside through spatial form" to "nourishing the countryside through cultural empowerment," and further to "revitalizing the countryside through intelligent systems." At the practical level, the design driven activities in shaping rural industrial forms, cultural forms, and organizational structures were synthesized, thereby refining the multidimensional value and role of design in rural industry, culture, and governance. Looking forward, the study concludes that design driven rural revitalization must undergo a systematic transformation in its knowledge framework. In terms of design content, based on "traditional rural foundations," it reshapes future rural scenarios through human-centered, digital, and ecological approaches. In terms of design evaluation, grounded in "design for the people," it shifts from external performance metrics to intrinsic value-driven assessment. In terms of design knowledge, rooted in the "disciplinary system," it forms an integrated framework of "value-cognition-action," enabling design to become a core force driving the modernization process of rural China.

Key words

design driven / rural revitalization / theoretical evolution / practical pathways / future prospects

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations

PI Yongsheng, LOU Mengyuan, YUE Ziyu. Design Driven Rural Revitalization: Theoretical Evolution, Practical Pathways, and Future Prospects[J]. Packaging Engineering. 2025, 46(24): 70-83 https://doi.org/10.19554/j.cnki.1001-3563.2025.24.007

References

[1] 梁漱溟. 梁漱溟全集-乡村建设理论[M]. 北京: 中华书局, 2018.
LIANG S M.Rural Construction Theory[M]. Beijing: Zhonghua Book Company, 2018.
[2] 吴景超. 近代都市化的背景[J]. 清华大学学报(自然科学版), 1933(0): 113-142.
WU J C.Background of Modern Urbanization[J]. Journal of Tsinghua University (Science and Technology), 1933(0): 113-142.
[3] 张少华. 汉密尔顿“工商立国” 与杰斐逊“农业立国” 之争[J]. 历史研究, 1994(6): 126-141.
ZHANG S H.The Dispute Between Hamilton's "Industrial and Commercial Nation" and Jefferson's "Agricultural Nation"[J]. Historical Research, 1994(6): 126-141.
[4] 吕竞文, 李科杰, 蒋安锋, 等. 乡土符号记忆视域下的田家村空间设计探析[J]. 家具与室内装饰, 2025, 32(1): 106-111.
LYU J W, LI K J, JIANG A F, et al.Analysis and Exploration of Tianjia Village Space Design from the Perspective of Rural Symbol Memory[J]. Furniture & Interior Design, 2025, 32(1): 106-111.
[5] 王红兵, 孙湘明. 乡村振兴背景下的乡村旅游品牌形象设计实践研究[J]. 家具与室内装饰, 2022, 29(10): 70-73.
WANG H B, SUN X M.Research on the Practice of Rural Tourism Brand Image Design under the Background of Rural Revitalization[J]. Furniture & Interior Design, 2022, 29(10): 70-73.
[6] 王克祥, 李倍雷. 基于数字孪生技术的在地性乡村服务设计研究——以南京漆桥村为例[J]. 装饰, 2024(12): 140-144.
WANG K X, LI B L.Research on Rural Service Design Based on Digital Twin Technology: Taking Qiqiao Village in Nanjing as an Example[J]. Decoration, 2024(12): 140-144.
[7] 万国. 新时代美丽乡村空间环境设计思路研究[J]. 中国农业资源与区划, 2021, 42(12): 15.
WAN G.Research on the Design Ideas of Beautiful Rural Space Environment in the New Era[J]. Chinese Journal of Agricultural Resources and Regional Planning, 2021, 42(12): 15.
[8] 刘维尚, 史明熙, 郭绮涵, 等. 乡村振兴战略下农产品包装健康生态设计研究[J]. 包装工程, 2023, 44(6): 241-249.
LIU W S, SHI M X, GUO Q H, et al.Healthy Ecological Design of Agricultural Product Packaging under the Strategy of Rural Revitalization[J]. Packaging Engineering, 2023, 44(6): 241-249.
[9] 周武忠. 新乡村主义: 传统智慧与现代创新交融下的乡村设计哲学[J]. 世界农业, 2025(10): 78-90.
ZHOU W Z.Neo-Ruralism: A Rural Design Philosophy Blending Traditional Wisdom with Modern Innovation[J]. World Agriculture, 2025(10): 78-90.
[10] WANG L.Big Data-Based Optimized Model of Building Design in the Context of Rural Revitalization[J]. Nonlinear Engineering, 2025, 14: 20250139.
[11] 柳迪子, 杜守帅, 赵曰皓. 基于场所记忆与多元发展的乡村景观营造研究——以无锡牛塘村更新营造为例[J]. 中国建筑装饰装修, 2021(11): 160-162.
LIU D Z, DU S S, ZHAO Y H.Research on Rural Landscape Creation Based on Place Memory and Diversified Development: A Case Study of Renewal and Construction of Niutang Village in Wuxi[J]. Interior Architecture of China, 2021(11): 160-162.
[12] 段莹, 李依诺, 鲁洋洋. 乡村振兴背景下宅基地“三权” 分置改革的法律制度设计[J]. 农业经济, 2025(9): 83-84.
DUAN Y, LI Y N, LU Y Y.Legal System Design of Homestead "Three Rights" Separation Reform under the Background of Rural Revitalization[J]. Agricultural Economy, 2025(9): 83-84.
[13] 张永琴. 以空间重构为抓手补齐乡村振兴短板[J]. 人民论坛, 2020(15): 96-97.
ZHANG Y Q.Taking Spatial Reconstruction as the Starting Point to Make up for the Shortcomings of Rural Revitalization[J]. People's Tribune, 2020(15): 96-97.
[14] 周武忠. 新乡村主义: 传统智慧与现代创新交融下的乡村设计哲学[J]. 世界农业, 2025(10): 78-90.
ZHOU W Z.Neo-Ruralism: A Rural Design Philosophy Blending Traditional Wisdom with Modern Innovation[J]. World Agriculture, 2025(10): 78-90.
[15] 李竹, 刘晶晶, 王嘉峻. 乡村振兴下的村落公共空间重塑——以李巷老建筑改造为例[J]. 建筑学报, 2018(12): 10-19.
LI Z, LIU J J, WANG J J.Reshaping Public Space in the Village under Rural Revitalization a Case Study of Old Building Renovation at Lixiang Village[J]. Architectural Journal, 2018(12): 10-19.
[16] 涂芳. 乡村振兴战略背景下传统村落生态景观设计[J]. 建筑科学, 2023, 39(11): 182.
TU F.Ecological Landscape Design of Traditional Villages under the Background of Rural Revitalization Strategy[J]. Building Science, 2023, 39(11): 182.
[17] 苟晓梅, 李明. 乡村振兴下盐城恒北早酥梨品牌视觉形象设计研究[J]. 包装工程, 2021, 42(22): 367-373.
GOU X M, LI M.Visual Image Design of Yancheng Hengbei Zaosu Pear Brand under the Background of Rural Revitalization[J]. Packaging Engineering, 2021, 42(22): 367-373.
[18] 陈立豪, 陈波. 乡村文化场景的时空演化机制研究: 基于Z村的考察[J]. 中国软科学, 2023(11): 74-85.
CHEN L H, CHEN B.Study on the Spatiotemporal Evolution Mechanism of Rural Cultural Scenes: Based on the Investigation of Z Village[J]. China Soft Science, 2023(11): 74-85.
[19] 皮永生, 夏如松, 彭琬棠. “文物IP+在地非遗” 驱动乡村振兴的设计实践研究[J]. 装饰, 2024(1): 48-55.
PI Y S, XIA R S, PENG W T.Research on Design Practice of "Cultural Relic IP+ Local Intangible Heritage" Driving Rural Revitalization[J]. Decoration, 2024(1): 48-55.
[20] SUN Q.The Reconstruction Strategy of Rural Public Space in Zhaoqing under the Background of Rural Revitalization[J]. Academic Journal of Humanities & Social Sciences, 2023, 6(18): 142-147.
[21] 王宝升. 基于乡村社区资源的设计创新模式[J]. 包装工程, 2018, 39(14): 82-86.
WANG B S.Design Innovation Model Based on Rural Community Asset[J]. Packaging Engineering, 2018, 39(14): 82-86.
[22] FANG Y, LU X.Study on Digital Reproduction Technology and User Interaction Design of Ceramic Cultural Symbols in Rural Cultural Inheritance[J]. Applied Mathematics and Nonlinear Sciences, 2025, 10: 20250412.
[23] 陈凤娣. 文化IP赋能乡村产业融合发展的内在逻辑与路径思考[J]. 福建论坛(人文社会科学版), 2022(5): 29-38.
CHEN F D.Thinking on the Internal Logic and Path of Cultural IP Empowering the Integrated Development of Rural Industries[J]. Fujian Tribune, 2022(5): 29-38.
[24] 刘培功. 乡村治理共同体: 城乡融合发展的完善路径[J]. 学海, 2025(3): 55-64.
LIU P G.Rural Governance Community: The Improving Path of Integrated Urban-Rural Development[J]. Academia Bimestris, 2025(3): 55-64.
[25] 皮永生, 楼梦媛. 基于CiteSpace的数字乡村实践趋势分析和设计策略建构[J]. 包装工程, 2024, 45(22): 427-442.
PI Y S, LOU M Y.Digital Village Practice Trend Analysis and Design Strategy Construction Based on CiteSpace[J]. Packaging Engineering, 2024, 45(22): 427-442.
[26] ZENG X G, ZHAO Y N, CHENG Z Y.Development and Research of Rural Renewable Energy Management and Ecological Management Information System under the Background of Beautiful Rural Revitalization Strategy[J]. Sustainable Computing: Informatics and Systems, 2021, 30: 100553.
[27] 马婷婷. 艺术设计催生乡村振兴新业态新模式[J]. 中国农业资源与区划, 2024, 45(6): 36.
MA T T.Art Design Gives Birth to New Formats and Models of Rural Revitalization[J]. Chinese Journal of Agricultural Resources and Regional Planning, 2024, 45(6): 36.
[28] 张犁, 李思佳. 设计赋能乡村六次产业: 基本路径、演化过程及创新实践[J]. 西北农林科技大学学报(社会科学版), 2025, 25(1): 53-59.
ZHANG L, LI S J.Design Empowerment for Rural Sixth Industrialization[J]. Journal of Northwest A&F University (Social Science Edition), 2025, 25(1): 53-59.
[29] 费孝通. 乡土中国[M]. 上海: 上海人民出版社, 2019.
FEI X T.Local China[M]. Shanghai: Shanghai People's Publishing House, 2019.
[30] 皮永生, 夏如松, 彭琬棠. “文物IP+在地非遗” 驱动乡村振兴的设计实践研究[J]. 装饰, 2024(1): 48-55.
PI Y S, XIA R S, PENG W T.Research on Design Practice of "Cultural Relic IP+ Local Intangible Heritage" Driving Rural Revitalization[J]. Decoration, 2024(1): 48-55.
[31] 喻英. 发挥文创赋能乡村振兴的优势作用[J]. 中国农业资源与区划, 2023, 44(2): 193.
YU Y.Give Full Play to the Advantageous Role of Cultural Creativity in Empowering Rural Revitalization[J]. Chinese Journal of Agricultural Resources and Regional Planning, 2023, 44(2): 193.
[32] 张宁. 传统文化在现代社会治理中的创造性转化机制研究[J]. 北京联合大学学报(人文社会科学版), 2025, 23(4): 67-76.
ZHANG N.Research on the Creative Transformation Mechanism of Traditional Culture in Modern Social Governance[J]. Journal of Beijing Union University (Humanities and Social Sciences Edition), 2025, 23(4): 67-76.
[33] 李倩. 乡村文化遗产与乡村振兴——基于设计视角的创新思考[J]. 文化遗产, 2021(4): 144-151.
LI Q.Rural Cultural Heritage and Rural Revitalization—Innovative Thinking Based on Design Perspectives[J]. Cultural Heritage, 2021(4): 144-151.
[34] 卢丛丛. 监督下乡、分责秩序与乡村关系重构[J]. 公共管理与政策评论, 2024, 13(2): 101-116.
LU C C.Supervision to the Countryside, Order of Division of Responsibilities and Reconstruction of Rural Relations[J]. Public Administration and Policy Review, 2024, 13(2): 101-116.
[35] REN X Y, HAN X F.Path and Model Innovation of Social Work Driving Effective Rural Social Governance in the Internet Era[J]. Applied Mathematics and Nonlinear Sciences, 2024, 9: 20242132.
[36] 孟宝, 彭立, 张少尧, 等. 川南山地丘陵区乡村院落空间演变及优化[J]. 农业工程学报, 2019, 35(17): 274-284.
MENG B, PENG L, ZHANG S Y, et al.Spatial Evolution and Optimization of Rural Yard in Low Mountain Area in Southern Sichuan[J]. Transactions of the Chinese Society of Agricultural Engineering, 2019, 35(17): 274-284.
[37] SCHÖN D A. The Reflective Practitioner: How Professionals Think in Action[M]. New York: Basic Books, 1983.
[38] 李尧磊, 李春成. 实现乡村有效治理的复合机制——以浙江桐乡“三治融合” 治理实践为研究对象[J]. 农村经济, 2022(10): 56-63.
LI Y L, LI C C.A Compound Mechanism to Achieve Effective Rural Governance[J]. Rural Economy, 2022(10): 56-63.
[39] 张雨欣, 刘传磊, 马九杰, 等. 未来乡村建设: 要素嵌入与政社合作[J]. 浙江大学学报(人文社会科学版), 2024, 54(8): 53-65.
ZHANG Y X, LIU C L, MA J J, et al.Future Rural Construction: Element Embedding and Cooperation between Government and Community[J]. Journal of Zhejiang University (Humanities and Social Sciences), 2024, 54(8): 53-65.
[40] 左停, 杜岚, 丁悦. 公共价值理论视域下乡村价值的识别、取向与实现路径[J]. 中国农业大学学报(社会科学版), 2024, 41(5): 130-149.
ZUO T, DU L, DING Y. Identification, Orientation,Realization of Values of Countryside from the Perspective of Public Value Theory[J]. Journal of China Agricultural University (Social Sciences), 2024, 41(5): 130-149.
[41] 邹其昌. 乡村设计学体系研究: 构建中国有根的设计学理论体系——中国当代设计学体系建构研究系列[J]. 艺术百家, 2024, 40(5): 139-149.
ZOU Q C.On the Rural Designology System: Constructing a Rooted Designology Theory System in China- Research Series on the Construction of Theoretical System of Contemporary Chinese Designology[J]. Hundred Schools in Arts, 2024, 40(5): 139-149.
[42] 向德平, 张坤. “乡村建设学派” 的理论与实践及对乡村振兴的启示[J]. 中国农业大学学报(社会科学版), 2023, 40(3): 138-151.
XIANG D P, ZHANG K.The Theory and Practice of the “Rural Construction School” and Its Enlightenment for Rural Revitalization[J]. Journal of China Agricultural University (Social Sciences), 2023, 40(3): 138-151.