Generation Mechanism and Promotion Strategy of "Flow Experience" of Preschool Children's Picture Book Reading

YUE Yanwen; LEI Qing; WANG Hailong

doi:10.19554/j.cnki.1001-3563.2025.24.022

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (24) : 269-281. DOI: 10.19554/j.cnki.1001-3563.2025.24.022

Industrial Design

Generation Mechanism and Promotion Strategy of "Flow Experience" of Preschool Children's Picture Book Reading

YUE Yanwen¹, LEI Qing^1,2,*, WANG Hailong^1,2

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Abstract

The work aims to explore the influencing factors, generation mechanisms, and improvement strategies for the formation of flow experience in preschool children's picture book reading, to provide theoretical and practical references for picture book creation and publication, the improvement of children's reading concentration, and the cultivation of comprehensive reading literacy. Based on the theoretical model of "stimulus-organism-response" (SOR), a research hypothesis was put forward and a model was constructed from the relationship between picture book content elements, reading perception, flow experience and behavior intention, and methods such as experimental observation and user experience measurement were used to test preschool children from 3 to 6 years old, and finally PLS-SEM was used for hypothesis testing and model evaluation. The results showed that the theme content, character building, narrative presentation, and expression form all had a positive and significant impact on reading perception, and "expression form" was the primary factor affecting flow experience at this stage, and flow experience played a mediating role in reading perception and behavior intention. Taking the creation of thematic content as the guidance, establishing reading goals and tasks; triggering emotional immersion through character charm and promoting the development of children's social and emotional abilities; substituting children's narrative logic into the story situation to improve children's attention efficiency; activating children's intuitive perception and forming a positive flow effect through multiple interpretations are the core strategies to enhance children's flow experience in picture book reading.

Key words

preschoolers / picture book design / flow experience / generative mechanisms / partial least squares (PLS)

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YUE Yanwen, LEI Qing, WANG Hailong. Generation Mechanism and Promotion Strategy of "Flow Experience" of Preschool Children's Picture Book Reading[J]. Packaging Engineering. 2025, 46(24): 269-281 https://doi.org/10.19554/j.cnki.1001-3563.2025.24.022

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