Design Strategies of ICH-based Cultural and Creative Products from the Perspective of Multi-sensory Experience

ZHANG Yi; ZHU Mingjian

doi:10.19554/j.cnki.1001-3563.2025.24.028

PDF(11195 KB)

Packaging Engineering ›› 2025, Vol. 46 ›› Issue (24) : 335-345. DOI: 10.19554/j.cnki.1001-3563.2025.24.028

Design Discussion

Design Strategies of ICH-based Cultural and Creative Products from the Perspective of Multi-sensory Experience

ZHANG Yi, ZHU Mingjian^*

Author information +

History +

Abstract

The work aims to address the challenges of intangible cultural heritage (ICH) inheritance in modern society and the inadequacies in user experience of ICH-based cultural and creative products by exploring innovative design strategies for such products from the perspective of multi-sensory experience to enhance the communicative power of ICH, improve users' cultural perception and the interactive value of products, thereby realizing the dynamic inheritance of ICH. This research combined literature review and case analysis to systematically sort out the application characteristics of multi-sensory experience in ICH products. Meanwhile, it adopted user research methods that integrated in-depth interviews and questionnaire surveys to extract users' emotional feedback and usage preferences during multi-sensory interaction, based on which design strategies were proposed. Finally, a typical ICH project was selected for design demonstration to verify the feasibility of the proposed design. The study identified the construction process of integrating multi-sensory experience into the cultural and creative products of the ICH item "Tieguanyin Tea-making Technique", and ultimately developed cultural and creative products that met users' multi-sensory needs. Integrating multi-sensory experience into the design of ICH-based cultural and creative products can effectively break the limitations of traditional design, enrich user experience, and promote the inheritance and innovation of ICH. The proposed design strategies provide an operable methodological approach for the design of ICH-based cultural and creative products, and hold practical guiding significance for promoting the development of the ICH cultural industry.

Key words

intangible cultural heritage (ICH) / multi-sensory experience / cultural and creative products

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations

ZHANG Yi, ZHU Mingjian. Design Strategies of ICH-based Cultural and Creative Products from the Perspective of Multi-sensory Experience[J]. Packaging Engineering. 2025, 46(24): 335-345 https://doi.org/10.19554/j.cnki.1001-3563.2025.24.028

References

[1] Deacon H.Convention for the safeguarding of the intangible cultural heritage[M]. Unesco, 2003, 32-33.
[2] 黄山. 活态与传承: 现代艺术设计与非物质文化遗产的相融与创新[J]. 江汉论坛, 2024, (10): 95-99.
HUANG S.Living State and Inheritance: The Integration and Innovation of Modern Art Design and Intangible Cultural Heritage[J]. Jianghan Tribune, 2024, (10): 95-99.
[3] Prud'homme van Reine P. The culture of design thinking for innovation[J]. Journal of Innovation Management, 2017, 5(2): 56-80.
[4] 张苇. 非遗元素融入文创产品设计的路径研究[J]. 包装工程, 2024, 45(16): 346-349.
ZHANG W.Research on the Path of Integrating Intangible Cultural Heritage Elements into the Design of Cultural and Creative Products[J]. Packaging Engineering, 2024, 45(16): 346-349.
[5] Obrist M, Gatti E, Maggioni E, et al.Multisensory experiences in HCI[J]. IEEE MultiMedia, 2017, 24(2): 9-13.
[6] Krishna A.Customer sense: How the 5 senses influence buying behavior[M]. Springer, 2013, 19-33.
[7] Spence C.Senses of place: architectural design for the multisensory mind[J]. Cognitive research: principles and implications, 2020, 5(1): 46.
[8] 宋晓晴, 赵杨. 网络消费情境下品牌产品感官感知实证研究——基于具身认知视角[J]. 商业经济研究, 2015, (20): 74-76.
SONG X Q, ZHAO Y.An Empirical Study on the Sensory Perception of Brand Products in the Context of Online Consumption—From the Perspective of Embodied Cognition[J]. Journal of Commercial Economics, 2015, (20): 74-76.
[9] 张静, 陈巍. 对话心智与身体: 具身认知的内感受研究转向[J]. 心理科学, 2021, 44(1): 30-36.
ZHANG, J, CHEN W.Dialogue between Mind and Body: The Shift towards Interoceptive Research in Embodied Cognition[J]. Psychological Science, 2021, 44(1): 30-36.
[10] 权国龙. 主体赋能:智能学习的多感官体验[J]. 华东师范大学学报(教育科学版), 2022, 40(9): 105-117.
QUAN G L.Subject Empowerment: Multisensory Experiences in Intelligent Learning[J]. Journal of East China Normal University (Educational Sciences), 2022, 40(9): 105-117.
[11] 王思怡, 龚雪旦. 多感官设计对于博物馆疗愈的功能分析与实践——以上海大学博物馆疗愈工作坊为例[J]. 东南文化, 2024, (5): 171-180.
WANG S Y, GONG X D.Functional Analysis and Practice of Multisensory Design in Museum Healing: A Case Study of the Healing Workshops at the Museum of Shanghai University[J]. Southeast Culture, 2024, (5): 171-180.
[12] Fleck J J, Zook Z A, Clark J P, et al.Wearable multi-sensory haptic devices[J]. Nature Reviews Bioengineering, 2025: 1-15.
[13] 张琰, 郑霞. 浅析观众沉浸感和博物馆沉浸式展示要素[J]. 东南文化, 2022, (5): 153-160.
ZHANG, Y, ZHENG X.An Analysis of Audience Immersion and the Elements of Immersive Exhibition in Museums[J]. Southeast Culture, 2022, (5): 153-160.
[14] Shams L, Seitz A R.Benefits of multisensory learning[J]. Trends in cognitive sciences, 2008, 12(11): 411-417.
[15] 马涵, 叶明雨, 赵静. 基于多感官设计的大运河非遗文创产品设计研究[J]. 设计, 2025, 38(10): 102-105.
MA H, YE M Y, ZHAO J.Study on the Design of Intangible Cultural Heritage Cultural and Creative Products of the Grand Canal Based on Multi-Sensory Design[J]. Design, 2025, 38(10): 102-105.