Design of Chaozhou Woodcarving Cultural and Creative Products Based on Grounded Theory-FAHP-Entropy Weight Method

YANG Qin; TANG Fanxi

doi:10.19554/j.cnki.1001-3563.2025.24.034

PDF(5227 KB)

Packaging Engineering ›› 2025, Vol. 46 ›› Issue (24) : 401-412. DOI: 10.19554/j.cnki.1001-3563.2025.24.034

Design Discussion

Design of Chaozhou Woodcarving Cultural and Creative Products Based on Grounded Theory-FAHP-Entropy Weight Method

YANG Qin¹, TANG Fanxi^2,*

Author information +

History +

Abstract

The work aims to analyze the influence of Generation Z's consumption preferences on the design of Chaozhou woodcarving cultural and creative products, to provide theoretical support and design references for the modern inheritance of traditional craftsmanship. The grounded theory, FAHP, and the entropy weight method were adopted. Through interviews and literature research, the consumption demand data of Generation Z for Chaozhou woodcarving cultural and creative products were collected. NVivo software was used to code the interview texts, extract the main influencing factors, and conduct weight analysis by combining FAHP and the entropy weight method to construct a product design model that met the demands of Generation Z. The research results showed that Generation Z's consumption of Chaozhou woodcarving cultural and creative products was significantly influenced by three demand factors: functionality, emotionality, and cultural demand. Each factor played a key role in the practicality of the product, user experience, and recognition of cultural inheritance. In the design of Chaozhou woodcarving cultural and creative products, it is necessary to optimize from the aspects of functionality, emotional interaction, and cultural value to cater to the consumption preferences of Generation Z, and achieve the innovative inheritance of intangible cultural heritage and the enhancement of market competitiveness.

Key words

Chaozhou woodcarving / generation Z / consumer demand / cultural and creative products

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations

YANG Qin, TANG Fanxi. Design of Chaozhou Woodcarving Cultural and Creative Products Based on Grounded Theory-FAHP-Entropy Weight Method[J]. Packaging Engineering. 2025, 46(24): 401-412 https://doi.org/10.19554/j.cnki.1001-3563.2025.24.034

References

[1] 詹婷恩, 曹旭丽, 孙名涵, 等. 基于扎根理论的潮汕民俗文化传承发展胁迫类型特征研究[J]. 文化创新比较研究, 2023, 7(16): 88-93.
ZHAN T E, CAO X L, SUN M H, et al.Research on the Characteristics of Coercive Types of Inheritance Development of Chaoshan Folk Culture Based on the Rooted Theory[J]. Comparative Study of Cultural Innovation, 2023, 7(16): 88-93.
[2] 蔡声韩, 宋修见. 潮州木雕“龙虾蟹篓”的审美表达探析[J]. 家具与室内装饰, 2024, 31(5): 82-87.
CAI S H, SONG X J.An Analysis of the Aesthetic Expression of Chaozhou Woodcarving "Lobster and Crab Basket"[J]. Furniture & Interior Design, 2024, 31(5): 82-87.
[3] 王维佳. “七贤进京图”——潮州木雕艺术形态的视觉创新设计及应用[D]. 广州: 广州大学, 2023.
WANG W J."Seven Sages going to Beijing"—Visual Innovative Design and Application of Chaozhou Woodcarving Art Form[D]. Guangzhou: Guangzhou University, 2023.
[4] 黄彩微, 黎晓琪, 于佩鑫, 等. 潮州木雕创新性传承和发展的路径研究[J]. 文化创新比较研究, 2024, 8(24): 121-125.
HUANG C W, LI X Q, YU P X, et al.Research on the Innovative Inheritance and Development Path of Chaozhou Woodcarving[J]. Comparative Study of Cultural Innovation, 2024, 8(24): 121-125.
[5] 翁凯莉. 新时代美学视野下潮州木雕工艺传承发展的思考[J]. 参花, 2024(24): 53-55.
WENG K L.Reflections on the Inheritance and Development of Chaozhou Wood Carving Craftsmanship in the Context of Aesthetic Perspectives in the New Era[J]. Shanhua, 2024(24): 53-55.
[6] 刘颖, 郭琼, 林秋丽. 潮州木雕艺术在家具设计中的创新应用[J]. 包装工程, 2019, 40(16): 215-220.
LIU Y, GUO Q, LIN Q L.The Innovative Application of Chaozhou Woodcarving Art in Furniture Design[J]. Packaging Engineering, 2019, 40(16): 215-220.
[7] 李小军. 潮州木雕与漆画技艺的关系及演进特征探析[J]. 装饰, 2015(7): 128-129.
LI X J.Analysis of Relationship and Evolution Characteristic of the Chaozhou Woodcarving and Lacquer Painting Techniques[J]. Zhuangshi, 2015(7): 128-129.
[8] 冯晶雅. 基于潮州工夫茶的茶家具设计研究[D]. 广州: 广州大学, 2019.
FENG J Y.Research on Tea Furniture Design Based on Kung Fu Tea[D]. Guangzhou: Guangzhou University, 2019.
[9] 陈庆军, 袁诗群, 苏坤. 非遗作为村落IP的系统设计——以浙江宁海“功夫涨坑”设计实践为例[J]. 装饰, 2024(1): 56-61.
CHEN Q J, YUAN S Q, SU K.Systematic Design of Intangible Cultural Heritage as Village IP: Taking the Design Practice of "Kungfu Zhangkeng" in Ninghai, Zhejiang Province as an Example[J]. Zhuangshi, 2024(1): 56-61.
[10] 潘翌旦. 基于Z世代用户需求的博物馆展览信息的数字化互动体验设计——以上海博物馆“青铜时代”课题为例[D]. 上海: 东华大学, 2023.
PAN Y D.Digital Interactive Experience Design of Museum Exhibition Information Based on the Needs of Z Generation Users— Taking the "Bronze Age" Project of Shanghai Museum as an Example[D]. Shanghai: Donghua University, 2023.
[11] 刘维尚, 李子翔, 郭绮涵, 等. 基于Z世代情感化需求的文创产品设计研究——以赵王城遗址公园为例[J]. 包装工程, 2023, 44(22): 368-380.
LIU W S, LI Z X, GUO Q H, et al.Cultural and Creative Product Design Based on Emotional Needs of Generation Z: With Zhaowangcheng Heritage Park as an Example[J]. Packaging Engineering, 2023, 44(22): 368-380.
[12] 雷青, 云家正, 王棋壹. 基于数字原住民的敦煌新文创角色情感感知研究[J]. 包装工程, 2023, 44(22): 381-390.
LEI Q, YUN J Z, WANG Q Y.Emotional Perception of Dunhuang New Cultural and Creative Characters Based on Digital Natives[J]. Packaging Engineering, 2023, 44(22): 381-390.
[13] 淳姣, 公旭佳, 杜小军. 高校图书馆学习支持服务转型与创新思考——基于Z世代用户学习需求的质性分析[J]. 国家图书馆学刊, 2025, 34(3): 27-37.
CHUN J, GONG X J, DU X J.Reflection on Learning Support Services' Transformation and Innovation in University Libraries—An Empirical Analysis Based on Generation Z Users' Learning Needs[J]. Journal of the National Library of China, 2025, 34(3): 27-37.
[14] 宋美音, 王晨晰. 基于Z世代情感化需求的中式茶饮包装创新设计研究[J]. 包装工程, 2024, 45(16): 235-244.
SONG M Y, WANG C X.Innovative Design of Chinese Tea Packaging Based on the Emotional Needs of Generation Z[J]. Packaging Engineering, 2024, 45(16): 235-244.
[15] 王宇星, 朱婕, 朱荟锦. 基于Z世代情感化需求的全屋定制设计研究[J]. 家具与室内装饰, 2022, 29(6): 75-79.
WANG Y X, ZHU J, ZHU H J.Research on House Customization Design Based on the Emotional Needs of Gen-Z[J]. Furniture & Interior Design, 2022, 29(6): 75-79.
[16] 苏睿. 马斯洛需求理论视角下Z世代的可持续时尚设计策略研究[D]. 武汉: 湖北美术学院, 2024.
SU R.Research on Sustainable Fashion Design Strategy of Z Generation from the Perspective of Maslow's Demand Theory[D]. Wuhan: Hubei Institute of Fine Arts, 2024.
[17] 尹乐, 肖靓. 基于扎根理论的技艺类非遗传承影响因素研究——以滁菊制作技艺为例[J]. 滁州学院学报, 2023, 25(5): 88-93.
YIN L, XIAO L.On Skills Influencing Factors of Intangible Cultural Heritage Inheritance Based on Grounded Theory—Taking the Making Skill of Chu Chrysanthemum as an Example[J]. Journal of Chuzhou University, 2023, 25(5): 88-93.
[18] 葛安晴, 张凌浩, 胡伟专. 基于扎根理论的社区环境设施微更新设计策略[J]. 家具与室内装饰, 2024, 31(3): 112-117.
GE A Q, ZHANG L H, HU W Z.Micro-Renewal Design Strategy for Community Environmental Facilities Based on Grounded Theory[J]. Furniture & Interior Design, 2024, 31(3): 112-117.
[19] 王亚丽, 甘艳, 刘心雄. 基于扎根理论的明式家具造型组合规律提取[J]. 包装工程, 2023, 44(24): 268-279.
WANG Y L, GAN Y, LIU X X.Extraction of Modeling Features and Combination Rules of Ming-Style Furniture Based on Grounded Theory[J]. Packaging Engineering, 2023, 44(24): 268-279.
[20] 姚琦, 符国群. 中国城镇家庭发展类文化消费决策行为的影响因素模型——基于扎根理论的探索性研究[J]. 珞珈管理评论, 2017(2): 88-102.
YAO Q, FU G Q.A Model of Influencing Factors on Cultural Consumption Decision-Making Behavior of Urban Households in China: An Exploratory Study Based on Grounded Theory[J]. Luojia Management Review, 2017(2): 88-102.
[21] 钟蕾, 李铭洋. 基于模糊层次分析法的大漆文创设计研究与实践[J]. 包装工程, 2024, 45(16): 323-333.
ZHONG L, LI M Y.Research and Practice of Cultural and Creative Product Design of Natural Painting Process Based on Fuzzy Analytic Hierarchy Process[J]. Packaging Engineering, 2024, 45(16): 323-333.
[22] 朱云峰. 基于模糊层次分析法的金箔文创产品设计研究[J]. 包装工程, 2022, 43(22): 341-349.
ZHU Y F.Design of Gold Foil Cultural and Creative Products Based on Fuzzy Analytic Hierarchy Process[J]. Packaging Engineering, 2022, 43(22): 341-349.
[23] 黄莉, 邓诗靖, 周芷秀, 等. 基于G1-熵权法的地域性红色文化旅游资源评价指标体系构建[J]. 宁德师范学院学报(哲学社会科学版), 2021(4): 42-50.
HUANG L, DENG S J, ZHOU Z X, et al.Construction of Evaluation Index System of Regional Red Cultural Tourism Resources Based on G1-Entropy Weight Method[J]. Journal of Ningde Normal University (Philosophy and Social Sciences), 2021(4): 42-50.
[24] 赵紫嶶, 杨先艺. 数字媒介语境下武安傩戏文化基因模型的构建与应用[J]. 创意与设计, 2025(1): 65-73.
ZHAO Z W, YANG X Y.Construction and Application of the Cultural Gene Model of Wu’an Nuo Opera in the Context of Digital Media[J]. Creation and Design, 2025(1): 65-73.
[25] 张书涛, 王帆, 王世杰, 等. 基于博弈论组合赋权法的甘肃丝路铜器文创设计[J]. 包装工程, 2022, 43(8): 55-65.
ZHANG S T, WANG F, WANG S J, et al.Cultural and Creative Design of Gansu Silk Road Bronzes Based on Combination Weighting Method of Game Theory[J]. Packaging Engineering, 2022, 43(8): 55-65.
[26] 弓越. 新媒体环境下中国文化遗产类视频传播效果研究[D]. 武汉: 华中师范大学, 2022.
GONG Y.Research on the Communication Effect of Chinese Heritage Video in the New Media Environment[D]. Wuhan: Central China Normal University, 2022.
[27] 曾丽. 基于层次-熵权法的川南历史文化名镇景观绩效评价研究[D]. 成都: 西南交通大学, 2021.
ZENG L.Study on Landscape Performance Evaluation of Famous Historical and Cultural Towns in Southern Sichuan Based on Hierarchical-Entropy Weight Method[D]. Chengdu: Southwest Jiaotong University, 2021.
[28] 木斯, 周莹, 云家正, 等. 基于数字原生代的“山海经”神话新文创角色情感感知研究[J]. 包装工程, 2024, 45(8): 290-298.
MU S, ZHOU Y, YUN J Z, et al.Emotional Perception of New Cultural and Creative Characters in the Myth of "the Classic of Mountains and Seas" Based on Digital Natives[J]. Packaging Engineering, 2024, 45(8): 290-298.
[29] 张爱莉, 张新蕙, 王皖皖, 等. 基于文本挖掘-FAHP的适老化智能床头柜设计研究[J]. 包装工程, 2024, 45(14): 158-167.
ZHANG A L, ZHANG X H, WANG W W, et al.Design of Elderly-Oriented Nightstand Based on FAHP[J]. Packaging Engineering, 2024, 45(14): 158-167.
[30] 陈欣. 模糊层次分析法在方案优选方面的应用[J]. 计算机工程与设计, 2004, 25(10): 1847-1849.
CHEN X.Application of Fuzzy Analytic Hierarchy Process for Optimum Selection in Decision-Making[J]. Computer Engineering and Design, 2004, 25(10): 1847-1849.
[31] 刘春媛, 李树壮. 基于扎根理论-组合赋权的适老健身器材设计[J]. 机械设计, 2024, 41(12): 181-185.
LIU C Y, LI S Z.The Design of Age-Friendly Equipment Based on Grounded Theory-Combination Weighting[J]. Journal of Machine Design, 2024, 41(12): 181-185.
[32] 赵军静, 刘昊, 陈思, 等. 基于层次任务分析法的水域救援设备设计研究[J]. 包装工程, 2024, 45(14): 215-224.
ZHAO J J, LIU H, CHEN S, et al.Design of Water Rescue Equipment Based on Hierarchical Task Analysis[J]. Packaging Engineering, 2024, 45(14): 215-224.
[33] 吴国荣, 龚宇函, 汤繁稀. 基于感性工学和改进EW-AHP的露营茶具创新设计[J]. 包装工程, 2024, 45(6): 356-366.
WU G R, GONG Y H, TANG F X.Innovative Design of Camping Tea Set Based on Kansei Engineering and Improved EW-AHP[J]. Packaging Engineering, 2024, 45(6): 356-366.
[34] 唐聪, 温旭, 刘静. 基于KANO—AHP—EWM模型的少数民族乡村文创优化策略研究[J]. 包装工程, 2024, 45(S1): 177-184.
TANG C, WEN X, LIU J.Research on Optimization Strategy of Cultural Innovation in Minority Rural Areas Based on Kano-AHP-EWM Model[J]. Packaging Engineering, 2024, 45(S1): 177-184.
[35] 黄文娟, 许瀚予, 曾凡桂. 红色旅游文创产品顾客感知价值模型构建与影响因子研究[J]. 包装工程, 2025, 46(6): 478-488.
HUANG W J, XU H Y, ZENG F G.Construction of Customer-Perceived Value Model for Red Tourism Cultural and Creative Products and Study on Influencing Factors[J]. Packaging Engineering, 2025, 46(6): 478-488.