The work aims to address the current state of regionally-featured cultural and creative products in the Beijing-Tianjin-Hebei Grand Canal region by systematically exploring optimal design and practical pathways with the symbiotic theory as an analytical framework. By conducting a review of relevant literature and collecting empirical data, a KANO-AHP model was employed for cross-validation analysis to identify core user needs. Based on the symbiotic theory, the symbiotic relationships among various stakeholders across the design, production, and dissemination stages of these culturally-featured products were explored and key development strategies were proposed. By integrating existing resources and conducting case studies, the crucial symbiotic units and their interconnections were clarified, and targeted design optimization strategies were proposed to guide the systematic design and sustainable development of cultural and creative products in the Beijing-Tianjin-Hebei Grand Canal region in accordance with symbiotic principles. The core findings indicate that identifying fundamental user needs and establishing a multi-stakeholder collaborative mechanism are essential for improving both product design quality and the effectiveness of cultural dissemination. The research concludes with recommendations to integrate resources from symbiotic units, strengthen the exploration and transformation of core cultural elements, and foster efficient collaboration across design, production, marketing, and consumption. This holistic approach is designed to promote the systematic and brand-oriented development of the Beijing-Tianjin-Hebei Grand Canal cultural product system, thereby enhancing regional cultural identity and facilitating the deep integration of the regional cultural industry.
Key words
symbiotic theory /
regionally-featured /
Beijing-Tianjin-Hebei Grand Canal /
KANO-AHP model /
cultural and creative product design
{{custom_sec.title}}
{{custom_sec.title}}
{{custom_sec.content}}
References
[1] 班宁秋, 王琳. 地域文化认同视域下的辽宁十四城文旅图标设计研究[J]. 包装工程, 2025, 46(12): 519-532.
BAN N Q, WANG L.Cultural and Tourism Icon Design of the Fourteen Cities in Liaoning Province from the Perspective of Regional Cultural Identity[J]. Packaging Engineering, 2025, 46(12): 519-532.
[2] 秦宗财. 大运河国家文化公园系统性建设的五个维度[J]. 南京社会科学, 2022(3): 162-170.
QIN Z C.Five Dimensions of the Grand Canal National Cultural Park Systematic Construction[J]. Nanjing Journal of Social Sciences, 2022(3): 162-170.
[3] 冯秀丽. 基于共生理论的高校图书馆读者服务与AI技术协同的模型构建与策略分析[J].唐山学院学报, 2025, 38(3): 98-104.
FENG X L.Model Construction and Strategy for Collaboration of Reader Service in University Libraries and AI Technology Based on Symbiosis Theory[J]. Journal of Tangshan University, 2025, 38(3): 98-104.
[4] 徐威, 周康宁. 共生思维下的传统文化创意产品设计趋势探究[J]. 艺术与设计(理论), 2022, 2(2): 81-83.
XU W, ZHOU K N.Research on the Design Trend of Traditional Cultural Products based on Symbiosis Theory[J]. Art and Design, 2022, 2(2): 81-83.
[5] 广颖业. 基于共生理论的徽文化文创设计及评价研究[D]. 成都: 西华大学, 2024: 1
GUANG Y Y.Research on the design and evaluation ofcultural creation of Hui culture based onsymbiosis theory[D]. Chengdu: Xihua University, 2024: 1
[6] 陈剑. 土家族和汉族文化共生视域下的西兰卡普文创产品设计研究[D]. 杭州: 浙江理工大学, 2023: 1-5
CHEN J.A Study on the Design of Xilankapu Cultural and Productsin the Context of Tujia and Han Cultural Symbiosi[D]. Hangzhou: Zhejiang Sci-Tech University, 2023:1-5
[7] 陈一维. 地域文化下的文创产品艺术设计研究[J]. 鞋类工艺与设计, 2024, 4(24): 78-80.
CHEN Y W.Research on Art Design of Cultural and Creative Products under Regional Culture[J]. Shoes Technology and Design, 2024, 4(24): 78-80.
[8] 贾好勤. 新中式语境下玻璃文创产品的设计研究[J]. 天工, 2025(19): 68-71.
JIA H Q.Design Research on Glass Cultural and Creative Products in the Context of New Chinese Style[J]. Masterpieces of Nature, 2025(19): 68-71.
[9] 刘晓峰, 孙静. 协同学视角下大运河国家文化公园与京津冀协同发展的战略互嵌[J]. 东岳论丛, 2022, 43(9): 104-110.
LIU X F, SUN J.Strategic Mutual Embedding between the Grand Canal National Cultural Park and Beijing-Tianjin-Hebei Coordinated Development: From the Perspective of Synergetics[J]. Dongyue Tribune, 2022, 43(9): 104-110.
[10] 戴路, 彭侃. 从影视流量到场景沉浸——基于多感知研究的博物馆文创开发设计[J]. 剧影月报, 2025(2): 76-78.
DAI L, PENG K.From Film and Television Traffic to Scene Immersion: Development and Design of Museum Cultural and Creative Products Based on Multi-Sensory Research[J]. Drama and Film Journal, 2025(2): 76-78.
[11] 阿平. 上新！镇水兽的可爱互动——大运河平安兽阿平的四季系列.[EB/OL]. (2024-09-13)[2025-06-25]. https://mp.weixin.qq.com/s/z-qDRw5uZXFBtnPeEdrPkw.
A P. New Arrival! Adorable Interactions of the Water-Suppressing Beast-The Four Seasons Series of the Grand Canal's Peace Beast, A Ping.[EB/OL]. (2024-09-13)[2025-06-25]. https://mp.weixin.qq.com/s/z-qDRw5uZXFBtnPeEdrPkw.
[12] 美丽武清. 来都来了, 不带点武清文创产品走么?[EB/OL]. (2023-05-04)[2025-07-12]. https://mp.weixin.qq.com/s/OTffPWC_y5cuWPn_cWEpnQ.
MEI L W Q.Since you're already here, why don't you take some cultural and creative productsfromWuqingwithyou?[EB/OL]. (2023-05-04)[2025-0712]. https://mp.weixin.qq.com/s/OTffPWC_y5cuWPn_cWEpnQ.
[13] 赵宝梅. 园博会系列文创产品亮相[EB/OL]. (2023-05-24)[2025-06-25] https://mp.weixin.qq.com/s/27gDkEmFyooKR7zprgWHwA.
ZHAO B M. Garden Expo Series Cultural and Creative Products Debut[EB/OL]. (2023-05-24)[2025-06-25] https://mp.weixin.qq.com/s/27gDkEmFyooKR7zprgWHwA.
[14] 廖悦, 唐冰, 范颖, 等. 基于网络文本的山地型国家级旅游度假区投射形象与感知形象对比分析[J]. 当代旅游, 2022, 20(15): 96-99.
LIAO Y, TANG B, FAN Y, et al.Comparative Analysis of Projected Image and Perceived Image of Mountainous National-Level Tourist Resorts Based on Online Texts[J]. Tourism Today, 2022, 20(15): 96-99.
[15] 朱文倩, 宋方圆. 基于民俗文化的旅游文创插图化设计研究——以《芜时芜刻》为例[J]. 设计, 2023, 36(13): 24-27.
ZHU W Q, SONG F Y.Research on the Illustrated Desgin of Toursim Cultural Creation on Folk Culture: Taking "Wu Shi WU Ke" as An Example[J]. Design, 2023, 36(13): 24-27.
[16] 苏晨, 李欣灿, 江驭鹏, 等. 基于DEMATEL-ANP的智能居家康养设备设计[J]. 机械设计, 2025, 42(1): 161-167.
SU C, LI X C, JIANG Y P, et al.Design of Intelligent Home Health Equipment Based on DEMATEL-ANP[J]. Journal of Machine Design, 2025, 42(1): 161-167.
[17] 蔡佩, 尚华. 基于KANO-AHP-FCE模型下的传统村落文创产品设计研究[J]. 包装工程, 2024, 45(20): 263-271.
CAI P, SHANG H.Research on Cultural and Creative Product Design of TraditionalVillages Based on KANO-AHP-FCE[J]. Packaging Engineering, 2024, 45(20): 263-271.
[18] 邓伊芃, 余森林. 基于KANO-AHP的模块化智能餐盒设计研究[J]. 设计, 2025, 38(12): 61-65.
DENG Y P, YU S L.Research on the Desgin of Modular Smart Lunch Boxes Based on KANO-AHP[J]. Design, 2025, 38(12): 61-65.
PDF(3357 KB)
渝公网安备 50010702501717号