Digital Visual Narrative Design Based on the Elegant Gathering Schema of the Ming Dynasty

DING Suchuan; XIE Jia

doi:10.19554/j.cnki.1001-3563.2025.24.041

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (24) : 485-498. DOI: 10.19554/j.cnki.1001-3563.2025.24.041

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Digital Visual Narrative Design Based on the Elegant Gathering Schema of the Ming Dynasty

DING Suchuan, XIE Jia

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Abstract

To address the dilemmas of fragmented cultural connotations, static narrative logic, and passive user experience in the elegant gathering schema of Ming Dynasty in the digital communication of traditional culture, the work aims to explore its contemporary digital transformation path to provide a design paradigm for the living inheritance of traditional visual culture. With "theoretical combing—image analysis—path construction—practical verification" as the framework and a number of typical elegant gathering paintings of the Ming Dynasty as research objects, Panofsky's three-level iconological interpretation method was employed to extract cultural genes and the theory of design semiotics was used for symbol reconstruction. Additionally, based on narratolog, a multi-media narrative framework was built, and the feasibility of the path was verified through practices such as the "Scholarly Elegant Gathering" cultural IP visual system. Three core elements in the elegant gathering schema of the Ming Dynasty, including "spatial narrative", "character interaction", and "artifact symbolism", were extracted, a three-stage digital transformation model of "element extraction—symbol reconstruction—narrative adaptation" was constructed and the "Scholarly Elegant Gathering" cultural IP visual system and digital interactive interface design were completed, realizing the organic integration of traditional connotations and digital media. The scholar spirit and visual logic contained in the elegant gathering schema of the Ming Dynasty can be transformed into a narrative language with contemporary communication power through digital translation. The transformation model constructed in this study can not only retain the cultural genes of traditional schemas but also adapt to the communication characteristics of digital media, providing theoretical support and practical reference for the digital innovation of traditional visual culture.

Key words

elegant gathering schema of the Ming Dynasty / digital visual narrative / iconological analysis / design transformation

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DING Suchuan, XIE Jia. Digital Visual Narrative Design Based on the Elegant Gathering Schema of the Ming Dynasty[J]. Packaging Engineering. 2025, 46(24): 485-498 https://doi.org/10.19554/j.cnki.1001-3563.2025.24.041

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