Autonomous Bus Design Based on Improved Kano-AHP Model

GUO Jianhong; QIAN Xiaobo; PAN Sui

doi:10.19554/j.cnki.1001-3563.2026.02.008

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (2) : 79-92. DOI: 10.19554/j.cnki.1001-3563.2026.02.008

Industrial Design

Autonomous Bus Design Based on Improved Kano-AHP Model

GUO Jianhong, QIAN Xiaobo^*, PAN Sui

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Abstract

To improve the user experience of autonomous buses, the work aims to analyze user needs based on the improved Kano-AHP model and affordance theory, and derive design elements contributing to the availability experience to improve the usability and ease of use of the product. The initial description of user needs was obtained through questionnaires and user interviews, and design elements were summarized and extracted into five categories: functional, cognitive, physical, sensory, and emotional availability. The improved Kano model was employed to quantify and filter the design elements, while hierarchical analysis was used to determine the importance ranking of each element. Finally, the design elements in align with users' psychological expectations were translated into specific design strategy models and applied in practice. In conclusion, the improved Kano model, hierarchical analysis, and affordance theory can be integrated to explore the design strategies for enhancing the user experience of ride availability, providing valuable design references and theoretical foundations for optimizing the user experience of autonomous buses.

Key words

analytic hierarchy process / improved Kano model / affordance theory / autonomous bus / user experience

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GUO Jianhong, QIAN Xiaobo, PAN Sui. Autonomous Bus Design Based on Improved Kano-AHP Model[J]. Packaging Engineering. 2026, 47(2): 79-92 https://doi.org/10.19554/j.cnki.1001-3563.2026.02.008

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