The work aims to establish a two-way metaphor mapping model of "cultural domain-product domain" by integrating the cultural hierarchy theory and metaphorical cognition theory, to achieve effective inheritance and innovative design of Ding porcelain culture. Firstly, the theory of cultural hierarchy was applied to sort out the culture of Ding porcelain, and the representative cultural factor "Child-Shaped Pillow" was selected through the analytic hierarchy process, and its cultural characteristics were deeply analyzed. Subsequently, the cultural hierarchy theory and metaphorical cognition theory were integrated, and the "child-shaped pillow" cultural and creative design collection was inspired from six dimensions, including representational metaphor, functional metaphor and emotional metaphor, achieving a metaphor mapping from the cultural domain to the product domain; Then the cultural and creative design ideas of the "Child-Shaped Pillow" were selected and incorporated with the cultural elements of the "Child-Shaped Pillow" in combination with product styling, structure, function, and other elements, to achieve a reverse mapping from the product domain to the cultural domain. Finally, a series of ICH cultural and creative designs for Ding porcelain were generated using AIGC technology, and multi-dimensional evaluations were conducted. In addition, the feasibility and effectiveness of the model were verified by combining the results of the "Child-Shaped Pillow" cultural and creative comparative experiment. Based on the cultural hierarchy theory and the metaphorical cognition theory, the Dingci cultural and creative design model effectively stimulated the creativity of cultural and creative products, and the cultural and creative solutions designed were highly evaluated in terms of culture, experience, innovation, aesthetics and emotion. In conclusion, the integration and application of the cultural hierarchy theory and the metaphorical cognition theory significantly enhance the creativity of intangible cultural heritage products, and provide a new perspective for the inheritance and innovation of intangible cultural heritage.
Key words
cultural hierarchy theory /
metaphorical design /
Ding porcelain culture /
child-shaped pillow /
cultural and creative design
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