Mechanism and Innovation Path of Digital Transformation of Service Oriented Enterprises Driven by Experience Design

SUN Jiawei; ZHENG Gangqiang; HU Ziyin; ZHANG Ziyan

doi:10.19554/j.cnki.1001-3563.2026.02.025

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (2) : 264-278. DOI: 10.19554/j.cnki.1001-3563.2026.02.025

Design Discussion

Mechanism and Innovation Path of Digital Transformation of Service Oriented Enterprises Driven by Experience Design

SUN Jiawei, ZHENG Gangqiang^*, HU Ziyin, ZHANG Ziyan

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Abstract

The work aims to explore the mechanism and path of experience design in the innovation and transformation of service oriented enterprises, and promote the application and development of the "design driven innovation theory" in the field of service experience in the digital age. With the theory of design driven innovation, the experience design driven framework was explored. Through case analysis, the digital transformation driving factors of service oriented enterprises were summarized, and the digital transformation mechanism and innovation path of experience design driven service oriented enterprises were analyzed based on four elements of user, context, organization, and service. An experience design driven framework supported by the core elements of "user, context, organization and service" was constructed, the transformation difficulties of service oriented enterprises in the industry and academia were summarized, the digital transformation elements of service oriented enterprises and the element orientation of experience design driving were clarified, and four transformation mechanisms were proposed: strategic cultural integration innovation driven by user value, business model distribution innovation driven by context adaptation, organizational agility driven collaborative innovation of organizational structure, and business process integration innovation driven by service demand. Four innovation paths were identified: innovation in standards and specifications for user experience, agile organizational collaboration for quality improvement and efficiency enhancement, empowered development via scenario-oriented universal platforms, and release of service talent innovation potential. Experience design driven transformation and innovation of service oriented enterprises is necessary in today's era. Systematically exploring its innovation mechanism and path provides theoretical support and paradigm reference for the transformation of service oriented enterprises, and promotes sustainable innovation and development of enterprises.

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experience design / design driven / service oriented enterprises / transformation mechanism / innovation path

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SUN Jiawei, ZHENG Gangqiang, HU Ziyin, ZHANG Ziyan. Mechanism and Innovation Path of Digital Transformation of Service Oriented Enterprises Driven by Experience Design[J]. Packaging Engineering. 2026, 47(2): 264-278 https://doi.org/10.19554/j.cnki.1001-3563.2026.02.025

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