Mythical Interaction Design Strategies for Generation Alpha Children Based on ARCS-FBM Fusion Model

WEI Yiheng; CHEN Zhiying; WANG Liyun

doi:10.19554/j.cnki.1001-3563.2026.02.027

PDF(16562 KB)

Packaging Engineering ›› 2026, Vol. 47 ›› Issue (2) : 292-303. DOI: 10.19554/j.cnki.1001-3563.2026.02.027

Design Discussion

Mythical Interaction Design Strategies for Generation Alpha Children Based on ARCS-FBM Fusion Model

WEI Yiheng¹, CHEN Zhiying^1,*, WANG Liyun²

Author information +

History +

Abstract

The work aims to propose and construct a mythological interactive design strategy model based on the integration of the ARCS motivation model and the FBM behavioral model to enhance the cognitive interest and immersive experience of Generation Alpha children in traditional Chinese mythology and culture. Firstly, literature review was conducted to systematically elucidate the core components and intrinsic mechanisms of the two models; Secondly, combining the cognitive characteristics of Generation Alpha children with their needs for mythological interaction, a case analysis method was used to conduct comparative research on typical games, extracting and constructing the ARCS-FBM integrated design strategy model; Thirdly, guided by this model, mythological interaction design and development practices were conducted based on the "Huainanzi" theme; Finally, using the Analytic Hierarchy Process (AHP) and Fuzzy Comprehensive Evaluation (FCE) methods, the design outcomes were evaluated comprehensively across multiple dimensions to validate the model's effectiveness and applicability. The results included the construction of an ARCS-FBM design strategy model comprising five dimensions: emotional motivation, intrinsic ability, interaction trigger, progressive feedback, and experiential satisfaction. The comprehensive evaluation score was 3.734 (Good), with the interaction trigger and experiential satisfaction dimensions performing the best. In conclusion, the proposed ARCS-FBM integrated design strategy model can effectively enhance the acceptance, understanding depth, and sustained engagement of Generation Alpha children toward mythological stories during the interaction process, providing reference for the theoretical construction and practical promotion of traditional cultural interaction design in the digital age.

Key words

Generation Alpha children / mythic interaction design / ARCS model of motivation (ARCS) / FBM model of behavior (FBM) / digital cultural communication

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations

WEI Yiheng, CHEN Zhiying, WANG Liyun. Mythical Interaction Design Strategies for Generation Alpha Children Based on ARCS-FBM Fusion Model[J]. Packaging Engineering. 2026, 47(2): 292-303 https://doi.org/10.19554/j.cnki.1001-3563.2026.02.027

References

[1] 吴熙, 薛景文. 从二维到三维: 绘本读物视听传播新路径[J]. 中国出版, 2024(7): 35-39.
WU X, XUE J W.From 2D to 3D: A New Path for Audiovisual Communication in Picture Book Reading[J]. China Publishing, 2024(7): 35-39.
[2] 罗龙翔, 王兵, 王秀丽. 人机传播的失灵与修复: 家庭成员“共同媒介参与”的视频分析研究[J]. 国际新闻界, 2024, 46(8): 27-49.
LUO L X, WANG B, WANG X L.The Failure and Repair of Human Computer Communication: A Video Analysis Study of Family Members' "Common Media Participation"[J]. International Jouranlism, 2024, 46(8): 27-49.
[3] 邓秀军, 赵悦言. 互文性视域下中国神话的跨媒介叙事与精准国际传播[J]. 福建师范大学学报(哲学社会科学版), 2025(4): 86-97.
DENG X J, ZHAO Y Y.Cross Media Narrative and Precise International Dissemination of Chinese Mythology from the Perspective of Intertextuality[J]. Journal of Fujian Normal University (Philosophy and Social Sciences Edition), 2025(4): 86-97.
[4] 刘爽, 郑燕林, 阮士桂. ARCS模型视角下微课程的设计研究[J]. 中国电化教育, 2015(2): 51-56.
LIU S, ZHENG Y L, RUAN S G.Research on the Design of Microcosmic under the Perspective of ARCS Model[J]. China Electrified Education, 2015(2): 51-56.
[5] 陈昕, 马骋协, 胡杰. 基于“福格行为模型”的数字健康产品交互设计应用研究[J]. 设计艺术研究, 2024, 14(2): 40-44+49.
CHEN X, MA Z X, Hu J. Research on the application of interaction design for digital health products based on Fogg's behavioral model[J]. Design Art Research, 2024, 14(2): 40-44+49.
[6] 陈庆军, 姚妙金, 季静, 等. 基于ARCS模型的游戏教学法在实验课程中的实践[J]. 力学与实践, 2023, 45(05): 1173-1177.
CHEN Q J, YAO M J, JI J, et al.The practice of game teaching method in experimental courses based on ARCS model[J]. Mechanics and Practice, 2023, 45(05): 1173-1177.
[7] 曹雅宁, 柯青, 王笑语, 等. MOOC平台设计如何引导用户深度参与学习——基于劝导技术理论的分析[J]. 中国远程教育, 2023, 43(11): 39-49.
CAO Y N, KE Q, WANG X Y, et al.How MOOC platform design guides users to deeply participate in learning-an analysis based on the theory of persuasive technology[J]. China Distance Education, 2023, 43(11): 39-49.
[8] 谭志, 蒋晓. 基于FBM行为模型的在线学习平台交互设计研究[J]. 包装工程, 2020, 41(4): 189-194.
TAN Z, JIANG X.Research on Interaction Design of Online Learning Platform Based on FBM Behavioral Model[J]. Packaging Engineering, 2020, 41(4): 189-194.
[9] 邓逸钰, 王垚. 沉浸视域下儿童数字绘本交互设计研究[J]. 现代出版, 2024(5): 85-91.
DENG Y Y, WANG Y.Research on the Interaction Design of Children's Digital Picture Books in the Field of Immersion[J]. Modern Publishing, 2024(5): 85-91.
[10] PLASS J L, HOMER B, KINZER C.Foundations of Game-Based Learning[J]. Educational Psychologist, 2015, 50(4): 258-283.
[11] 段俊吉. 如何认识新一代学习者: “α世代”学生身份的数字图景[J]. 现代远程教育研究, 2023, 35(6): 66-73.
DUAN J J.How to Recognize the New Generation of Learners: A Digital Picture of Student Identity in the "Generation Alpha"[J]. Modern Distance Education Research, 2023, 35(6): 66-73.
[12] 欧新菊, 陈择键, 刘云鹄. 基于α世代儿童认知画像的数字博物馆设计[J]. 包装工程, 2024, 45(10): 225-235.
OU X J, CHEN Z J, LIU Y H.Digital Museum Design Based on Cognitive Portraits of Generation Alpha children[J]. Packaging Engineering, 2024, 45(10): 225-235.
[13] 潘黎, 刘建如, 侯剑华. 国际“情境学习”研究的热点领域与前沿问题[J]. 比较教育研究, 2014, 36(6): 42-46.
PAN L, LIU J R, HOU J H.Hot Areas and Frontiers of International "Contextual Learning" Research[J]. Comparative Education Research, 2014, 36(6): 42-46.
[14] 房杰. 面向孤独症儿童的功能游戏设计研究——以社交游戏设计实践为例[J]. 装饰, 2024(6): 90-94.
FANG J.Research on Functional Game Design for Autistic Children: An Example of Social Game Design Practice[J]. Decoration, 2024(6): 90-94.
[15] FU F L, SU R C, YU S C.EGameFlow: A Scale to Measure Learners’Enjoyment of E-learning Games[J]. Computers & Education, 2009, 52(1):101~112.
[16] LAUGWITZ B, HELD T, SCHREPP M.Construction and Evaluation of a User Experience Questionnaire[C]// Holzinger A. HCI and usability for education and work. 4th Symposium of the Workgroup Human-Computer Interaction and Usability Engineering of the Austrian Computer Society. Springer, 2008, 5298: 63-76.
[17] International Organization for Standardization. ISO 9241-11: 1998, Ergonomic Requirements for Office Work with Visual Display Terminals (VDTs)—Part 11: Guidance on usability[S]. Geneva: International Organization for Standardization, 1998.
[18] International Standards Organization.ISO 9241-210: 2019: Ergonomics of Human-System Interaction-Part 210: Human Centered Design for Interactive Systems[S]. Geneva: International Standards Organization, 2019: 6.
[19] 刘玉娟. 新冠肺炎疫情背景下儿童青少年积极发展的理论探析[J]. 中国特殊教育, 2021(2): 77-82.
LIU Y J.Theoretical Analysis of Positive Development of Children and Adolescents in the Context of the New Coronary Pneumonia Epidemic[J]. China Special Education, 2021(2): 77-82.
[20] BANDURA A.Self-efficacy: the Exercise of Control[M]. New York: Freeman, 1997.
[21] 易军, 李启让, 罗晓欢. 叙事设计视角下的博物馆文创产品开发——以重庆大溪遗址考古成果转化为例[J]. 东南文化, 2024(3): 178-183.
YI J, LI Q R, LUO X H.The Development of Cultural and Creative Products of Museums under the Perspective of Narrative Design: Taking the Transformation of Archaeological Achievements of Chongqing Daxi Ruins as an Example[J]. Southeast Culture, 2024(3): 178-183.
[22] 王文韬, 唐思捷, 钱鹏博, 等. 用户体验视角下AIGC与非理性信息行为交互机理研究——基于现象图析学的探析[J]. 情报理论与实践, 2025, 48(5): 57-63.
WANG W T, TANG S J, QIAN P B, et al.Research on the Mechanism of Interaction between AIGC and Irrational Information Behavior under the Perspective of User Experience: An Exploration Based on Phenomenological Graph Analytics[J]. Intelligence Theory and Practice, 2025, 48(5): 57-63.
[23] 张秀丽, 聂玉治. 以数字游戏为媒:中华优秀传统文化国际传播效能提升的实践进路[J]. 中国编辑, 2025(3): 70-76.
ZHANG X L, NIE Y Z.Using Digital Games as a Medium: A Practical Approach to Enhance the Effectiveness of International Communication of Chinese Excellent Traditional Culture[J]. China Edit, 2025(3): 70-76.
[24] 胥恒, 龚禹萌, 张爱莉. 面向文化遗产教育的严肃游戏设计研究[J]. 艺术设计研究, 2024(4): 87-94.
XU H, GONG Y M, ZHANG A L.Research on Serious Game Design for Cultural Heritage Education[J]. Art Design Research, 2024(4): 87-94.