Symbol Flow Patterns and Driving Mechanisms of Products under Network Circle Communication

ZENG Li; WANG Aihong; LI Feng

doi:10.19554/j.cnki.1001-3563.2026.02.029

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (2) : 315-324. DOI: 10.19554/j.cnki.1001-3563.2026.02.029

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Symbol Flow Patterns and Driving Mechanisms of Products under Network Circle Communication

ZENG Li^1,2, WANG Aihong^1,*, LI Feng¹

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Abstract

Within the context of network-based circle communication, the circulation of product symbols significantly shapes social media users' cultural identity and consumption behavior. The effectiveness of product symbol dissemination is jointly determined by intra-circle and inter-circle flows and further influenced by both internal and external driving mechanisms. Taking the case of ceramic product symbol flows on the rednote platform (with data obtained through its public API and all user privacy information removed), this study examined the circle-based dissemination process to reveal the patterns of symbol circulation and the mechanisms underpinning internal and external drivers. The analysis showed that a well-functioning circle communication mechanism could foster stronger recognition of ceramic product symbols within and across circles, thereby accelerating their circulation dynamics. The identified flow patterns and driving mechanisms of product symbols offer both theoretical contributions and practical implications for understanding dissemination processes on social media and the ways in which user communities construct recognition of product symbols.

Key words

social media networks / circle communication / symbol flow / driving mechanisms / ceramic products

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ZENG Li, WANG Aihong, LI Feng. Symbol Flow Patterns and Driving Mechanisms of Products under Network Circle Communication[J]. Packaging Engineering. 2026, 47(2): 315-324 https://doi.org/10.19554/j.cnki.1001-3563.2026.02.029

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