Cultural and Creative Inheritance and Revitalization Design Based on Intangible Cultural Heritage Folk Art

CHEN Yuanyuan

doi:10.19554/j.cnki.1001-3563.2026.02.031

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (2) : 334-337. DOI: 10.19554/j.cnki.1001-3563.2026.02.031

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Cultural and Creative Inheritance and Revitalization Design Based on Intangible Cultural Heritage Folk Art

CHEN Yuanyuan^*

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Abstract

The work aims to provide reference and guidance for the integration of intangible cultural heritage folk art elements into cultural and creative design, so that cultural and creative design can better inherit intangible cultural heritage, and enrich its content and form with intangible cultural heritage folk art elements. The case study method was used to analyze the form, culture, and inheritance characteristics of intangible cultural heritage folk art, and explore its cultural and creative inheritance and revitalization design methods. To inherit intangible cultural heritage folk art through cultural and creative means, it is necessary to establish cultural confidence in ideology and lay a solid foundation for practical application, grasp the design theme well and accurately establish product positioning, integrate more life elements to enhance the market value of products and showcase the characteristics of folk art to shape the brand image of products. Additionally, leveraging cultural tourism industries can boost the economic value of folk art. With protection and inheritance as the core principles, each specific issue should be analyzed and addressed accordingly.

Key words

intangible cultural heritage / folk art / cultural and creative inheritance / revitalization design

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CHEN Yuanyuan. Cultural and Creative Inheritance and Revitalization Design Based on Intangible Cultural Heritage Folk Art[J]. Packaging Engineering. 2026, 47(2): 334-337 https://doi.org/10.19554/j.cnki.1001-3563.2026.02.031

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