The work aims to explore how to design cultural and creative products through multiple sensory experiences to enhance user experience and product attractiveness. By using the method of literature study and case study and starting with the connotation of multiple sensory embodiment and related theories, the design methods of cultural and creative products based on multiple sensory experience were explored, including visual sensory experience design method, auditory sensory experience design method, tactile sensory experience design method, olfactory and gustatory sensory experience design method. Finally, the principles of multiple sensory experience design were investigated, namely priority to cultural and creative products, orderly selection, innovative and practical features. The design of multiple sensory cultural and creative products should consider the user's visual, auditory, tactile, olfactory and taste feelings. The design should pay attention to the interaction and immersion of the product, and how to trigger the emotional resonance of users through different sensory stimuli. In addition, it is also found that the needs of users for multiple sensory experience vary with individual differences, so the design should take into account the needs and preferences of different users.
Key words
cultural and creative product design /
multiple sensory experience /
design methods
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