Innovative Design of Cultural and Creative IP Based on User Experience

BAI Lu

doi:10.19554/j.cnki.1001-3563.2026.02.035

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (2) : 364-373. DOI: 10.19554/j.cnki.1001-3563.2026.02.035

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Innovative Design of Cultural and Creative IP Based on User Experience

BAI Lu^*

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Abstract

In view of the serious homogenization, high threshold of cultural cognition and weak emotional connection of users in cultural and creative IP design, the work aims to explore the innovative design path of cultural and creative IP based on user experience, and promote the collaborative transformation of cultural value and market value. The user needs were graded by KANO model, and a three-level structure model of user experience was constructed in combination with emotional design theory, and a cultural and creative IP experience matrix containing cultural value, emotional value, interactive value and commercial value was established. Then, user interview, emotion scale and Kano model were employed to construct a reverse user need questionnaire to get the needs required be solved urgently. A design-enabled user experience improvement path is proposed, in which the visual translation reduces the cost of cultural cognition, the interactive mechanisms activate user emotions, and the closed loop of "cultural consumption to cultural identity" is constructed to systematically improve the emotional resonance and market sustainability of cultural and creative IP, providing theoretical support and practical paradigm for the upgrading of cultural industry.

Key words

user experience / cultural and creative IP / innovative design / systematic framework / emotional resonance

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BAI Lu. Innovative Design of Cultural and Creative IP Based on User Experience[J]. Packaging Engineering. 2026, 47(2): 364-373 https://doi.org/10.19554/j.cnki.1001-3563.2026.02.035

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