Optimization Strategy of Packaging Design for Regional Specialty Rice Based on AHP and IPA Method

WANG Siweizi; YU Chengbo

doi:10.19554/j.cnki.1001-3563.2026.02.036

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (2) : 374-385. DOI: 10.19554/j.cnki.1001-3563.2026.02.036

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Optimization Strategy of Packaging Design for Regional Specialty Rice Based on AHP and IPA Method

WANG Siweizi, YU Chengbo^*

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Abstract

By investigating consumers' preference and satisfaction with regional specialty rice packaging, the work aims to use analytic hierarchy process and IPA model to conduct comprehensive analysis and evaluation, so as to output the optimization strategy of regional specialty rice packaging design to meet the actual needs of consumers. Firstly, with the packaging design of regional specialty rice as the research object, the consumers' demands for regional specialty rice packaging design were summarized and the evaluation index system of regional specialty rice packaging design was constructed. Secondly, the AHP method was introduced to construct the analytic hierarchy process model, which determined the weight ranking of each criterion layer, and then the satisfaction of the scheme layer indexes was analyzed through the IPA method. Finally, the two methods were combined and analyzed, so as to obtain a clear optimization direction for the packaging design of regional specialty rice. By constructing a design process based on the analytic hierarchy process and IPA method, an investigation into consumers' preferences and satisfaction was conducted, and a set of optimization schemes for the packaging design of regional specialty rice that met consumers' actual demands was developed. The combined application of the analytic hierarchy process and IPA method can effectively analyze the importance level and specific satisfaction intervals of consumers' demands. Following a research framework with a clear logical structure, this study explores the consumers' preference factors and satisfaction levels in the packaging design of regional specialty rice, thereby providing a clear direction and theoretical basis for the optimization of such packaging design.

Key words

regional specialties / packing design / analytic hierarchy process (AHP) / importance-performance analysis (IPA)

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WANG Siweizi, YU Chengbo. Optimization Strategy of Packaging Design for Regional Specialty Rice Based on AHP and IPA Method[J]. Packaging Engineering. 2026, 47(2): 374-385 https://doi.org/10.19554/j.cnki.1001-3563.2026.02.036

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