In the era of the experience economy, packaging design has evolved beyond its fundamental function of physical containment to serve as a medium for dynamic dialogue and interaction with consumers. Excellent packaging design can not only bring consumers a good sensory experience, but also guide them to participate together and complete the connotation and meaning construction of packaging design. Therefore, the interaction with consumers should become a new goal in contemporary packaging design. Through the generation of interaction, the work aims to fundamentally shorten the distance between consumers and products, allowing design concepts to be more comprehensively and accurately interpreted. The connotation of interactive experience was clarified and from the perspective of Affordance Theory, the key design principles for generating interactive experiences were summarized. Then, the pathways to achieve interactive engagement were analyzed through various elements such as text and graphics. Interactive experience is pivotal in enhancing consumers' sense of identity with packaging and products. Designers should integrate actual product characteristics and engage multiple design elements to facilitate the generation of interactive experiences, ultimately achieving mutual enhancement of design, cultural, and commercial values.
Key words
packaging design /
interactive experience /
innovative path
{{custom_sec.title}}
{{custom_sec.title}}
{{custom_sec.content}}
References
[1] 江英姿. 多感官设计下儿童食品包装美学研究[J]. 中国包装, 2024, 44(6): 55.
JIANG Y Z.Aesthetic Study on Children's Food Packaging under Multi sensory Design[J]. China Packaging, 2024, 44(6): 55.
[2] 许馨之. 探究AIGC技术在包装设计领域中的渗透[J]. 鞋类工艺与设计, 2024, 4(10): 12-14.
XU X Z.Exploring the Penetration of AIGC Technology in the Field of Packaging Design[J]. Footwear Process and Design, 2024,4(10): 12-14.
[3] 鲁仕贵. 数字经济时代商品包装设计新理念[J]. 山西财经大学学报, 2024, 46(增刊1): 154.
LU S G.New Concept of Product Packaging Design in the Digital Economy Era[J]. Journal of Shanxi University of Finance and Economics, 2024,46(Sup.1): 154.
[4] 史丹琦, 张予阳. 构成主义美学元素在包装设计版式中的应用研究[J]. 绿色包装, 2024(4): 176.
SHI D Q, ZHANG Y Y.Research on the Application of Constructivist Aesthetic Elements in Packaging Design Layout[J]. Green Packaging, 2024(4): 176.
[5] 杨会娟. 文化记忆视域下食品包装的设计策略[J]. 美与时代(上), 2024(5): 78.
YANG H J.Design Strategies for Food Packaging from the Perspective of Cultural Memory[J]. Beauty and Times (Part1), 2024(5): 78.
[6] 栗广峰, 毛梦轩. 图形元素在纸质包装视觉传达设计中的应用[J]. 造纸信息, 2024(4): 70.
LI G F, MAO M X.Application of Graphic Elements in Visual Communication Design of Paper Packaging[J]. Paper Information, 2024(4): 70.
[7] 潘斌元, 刘坚. AR技术对中国风包装设计的影响——以“茶颜悦色”品牌为例[J]. 湖南包装, 2023, 38(6): 181.
PAN B Y, LIU J.The Impact of AR Technology on Chinese Style Packaging Design: Taking the Brand of "Tea Beauty and Pleasant Color" as an Example[J]. Hunan Packaging, 2023, 38(6): 181.
[8] 黎泉, 侯子怡. VR虚拟现实技术在影视节目包装设计中的应用研究[J]. 新楚文化, 2024(10): 53.
LI Q, HOU Z Y.Research on the Application of VR Virtual Reality Technology in Packaging Design of Film and Television Programs[J]. New Chu Culture, 2024(10): 53.
[9] 李欣. 基于情感化设计理念的现代包装设计研究[J]. 艺术教育, 2024(3): 228.
LI X.Research on Modern Packaging Design Based on Emotional Design Concept[J]. Art Education, 2024(3): 228.
[10] 王涵, 朱珺. 绿色设计在包装设计中的实践——以无印良品个护产品包装为例[J]. 设计, 2024, 37(8): 55.
WANG H, ZHU J.The Practice of Green Design in Packaging Design - Taking the Packaging of MUJI Personal Care Products as an Example[J]. Design, 2024, 37(8): 55.
PDF(391 KB)
渝公网安备 50010702501717号