Application of Traditional Chinese Colors in Packaging Design

JIN Xinyi

doi:10.19554/j.cnki.1001-3563.2026.02.038

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (2) : 390-394. DOI: 10.19554/j.cnki.1001-3563.2026.02.038

Design Discussion

Application of Traditional Chinese Colors in Packaging Design

JIN Xinyi^*

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Abstract

The work aims to explore the application methods of traditional Chinese colors in packaging design, broaden ideas and provide references for packaging design, and contribute to highlighting cultural and regional characteristics. The literature review method was adopted to sort out the philosophical roots and cultural attributes of traditional Chinese colors, and the case study method was combined to analyze the selection logic and color matching strategies of these colors. In the new era, the requirements for color application in product packaging design have been enhanced. Traditional Chinese colors can not only enrich the connotation of packaging design, but also exert a profound impact on the inheritance of the national spirit. Therefore, designers should reasonably select traditional Chinese colors and match them with appropriate color schemes according to the positioning of packaging design, so as to improve the cultural texture and market competitiveness of product packaging.

Key words

traditional Chinese colors / packaging design / ink and wash interest / colourless

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JIN Xinyi. Application of Traditional Chinese Colors in Packaging Design[J]. Packaging Engineering. 2026, 47(2): 390-394 https://doi.org/10.19554/j.cnki.1001-3563.2026.02.038

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