Interactive Interface Design of New Energy Vehicles for Young Women Guided by Flow Experience

XIAO Wangqun; SUN Xiaolu; LOU Ming; WANG Yongjie

doi:10.19554/j.cnki.1001-3563.2026.02.046

PDF(10109 KB)

Packaging Engineering ›› 2026, Vol. 47 ›› Issue (2) : 460-473. DOI: 10.19554/j.cnki.1001-3563.2026.02.046

Design Discussion

Interactive Interface Design of New Energy Vehicles for Young Women Guided by Flow Experience

XIAO Wangqun, SUN Xiaolu^*, LOU Ming, WANG Yongjie

Author information +

History +

Abstract

The work aims to focus on young women to explore how to achieve flow experience in the interactive interface design of new energy vehicles. Firstly, the psychological and behavioral characteristics of young women in using the interactive interface of new energy vehicles, as well as the conditions and influencing factors of flow experience were analyzed through literature review and user research. On this basis, an interactive interface design model of new energy vehicles based on flow experience was constructed, including interface design elements, design processes, and design strategies. Secondly, the empirical research was conducted on interactive interface design. The design scheme was evaluated and optimized through prototype production and user testing. The optimized interactive interface design can effectively enhance the flow experience of young female users, thereby increasing their willingness and satisfaction with car purchases.

Key words

flow experience / young women / new energy vehicles / interactive interface design / user need

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations

XIAO Wangqun, SUN Xiaolu, LOU Ming, WANG Yongjie. Interactive Interface Design of New Energy Vehicles for Young Women Guided by Flow Experience[J]. Packaging Engineering. 2026, 47(2): 460-473 https://doi.org/10.19554/j.cnki.1001-3563.2026.02.046

References

[1] 中国政府网. 新能源汽车产业高质量发展再迎政策支持-政策解读[EB/OL]. (2023-06-12)[2024-12-19] https://www.gov.cn/zhengce/202306/content_6887954.htm.
China Gov Net. High-quality Development of the New Energy Vehicle Industry Receives Policy Support Again— Policy Analysis[EB/OL]. (2023-06-12) [2024-12-19] https://www.gov.cn/zhengce/202306/content_6887954.htm.
[2] CSIKSZENTMIHALYI M.Finding Flow: the Psychology of Engagement with Everydaylife[J]. American Library Association, 1997, 35(3): 35-1828.
[3] 杨敏然, 张新兴. 国外高校图书馆元宇宙虚拟共享空间的建设与启示[J]. 图书馆, 2023(3): 16-23.
YANG M R, ZHANG X X.Construction and Implications of Virtual Shared Spaces in the Metaverse for University Libraries Abroad[J]. Library, 2023(3): 16-23.
[4] 姜婷婷, 陈佩龙, 许艳闰. 国外心流理论应用研究进展[J]. 信息资源管理学报, 2021, 11(5): 4-16.
JIANG T T, CHEN P L, XU Y R.Research Progress on the Application of Flow Theory Abroad[J]. Journal of Information Resource Management, 2021, 11(5): 4-16.
[5] 王佳, 李嘉节. 基于KANO-AHP的沉浸式购物APP心流体验交互设计[J]. 包装工程, 2024, 45(22): 153-164.
WANG J, LI J J.Design of Flow Experience Interaction for Immersive Shopping APP Based on KANO-AHP[J]. Packaging Engineering, 2024, 45(22): 153-164.
[6] 孙宁娜,孟忠涛. 基于心流PAT模型的界面设计策略研究[J]. 包装工程, 2023, 44(20): 217-228.
SUN N N, MENG Z T.Research on Interface Design Strategy Based on Flow PAT Model[J]. Packaging Engineering, 2023, 44(20): 217-228.
[7] 覃京燕, 冉蓓. 智慧物流场景下无人驾驶车的产品服务系统设计[J]. 装饰, 2019(11): 28-33.
QIN J Y, RAN B.Design of Product Service System for Autonomous Vehicles in Smart Logistics Scenarios[J]. Decoration, 2019(11): 28-33.
[8] 杨傲然, 张勇, 贾鑫鸿, 等. 基于心流理论的汽车交互界面设计研究[J]. 包装工程, 2023, 44(增刊1): 334-339.
YANG A R, ZHANG Y, JIA X H, et al.Research on Automotive Interaction Interface Design Based on Flow Theory[J]. Packaging Engineering, 2023, 44(Sup.1): 334-339.
[9] 谭浩, 张文泉, 赵江洪, 等. 汽车交互界面视觉信息显示设计研究[J]. 装饰, 2012(9): 106-108.
TAN H, ZHANG W Q, ZHAO J H, et al.Research on Visual Information Display Design of Automotive Interaction Interface[J]. Decoration, 2012(9): 106-108.
[10] 李凤艳. 电商直播互动性对消费者在线购买意愿的影响——基于心流体验和感知价值的链式中介[J]. 商业经济研究, 2024(11): 76-79.
LI F Y.The Impact of E-commerce Live Streaming Interactivity on Consumers' Willingness to Purchase Online: a Chain Mediation Based on Flow Experience and Perceived Value[J]. Business Economics Research, 2024(11): 76-79.
[11] 王永固, 张婷, 李玮, 等. 基于心流理论的教育游戏设计框架要素研究——以特殊儿童言语学习游戏为案例[J]. 远程教育杂志, 2014, 32(3): 97-104.
WANG Y G, ZHANG T, LI W, et al.Research on the Elements of Educational Game Design Framework Based on Flow Theory: A Case Study of Speech Learning Games for Special Needs Children[J]. Journal of Distance Education, 2014, 32(3): 97-104.
[12] WEI B.Research on Consumer Demand and Trend of Automobile HMI Function[J]. IOP Publishing, 2021, 769(4): 042091.
[13] 百家号. 消费时评, “她消费”不止“半边天” [EB/OL]. (2022-07-12) [2024-12-23]. https://baijiahao.baidu.com/s?id=1826530676962826541&wfr=spider&for=pc.
Baijiahao. Consumer Review, "She Consumes More Than Half the Sky" [EB/OL]. (2022-07-12) [2024- 12-23]. https://baijiahao.baidu.com/s?id=1826530676962826541&wfr=spider&for=pc.
[14] 百家号.《女性汽车用户偏好与消费趋势洞察报告》发布:2021女性热议十大汽车品牌,中国品牌占六席[EB/OL]. (2023-08-12) [2024-12-23]. https://baijiahao.baidu.com/s?id=1728700586473153827&wfr=spider&for=pc.
Baijiahao. The "Insight Report on Female Car User Preferences and Consumption Trends" has been Released, with Chinese Brands Accounting for Six out of the Top Ten Most Discussed Car Brands among Women in2021[EB/OL]. (2023-08-12) [2024-12-23]. https://baijiahao.baidu.com/s?id=1728700586473153827&wfr=spider&for=pc.
[15] 宋明亮, 于佳佳, 张路, 等. 面向年轻女性用户的汽车导航界面情感意象设计研究[J]. 包装工程, 2023, 44(24): 239-246.
SONG M L, YU J J, ZHANG L, et al.Research on Emotional Image Design of Car Navigation Interface for Young Female Users[J]. Packaging Engineering, 2023, 44(24): 239-246.
[16] 张惠, 聂志玲, 肖宏伟, 等. 无人驾驶汽车智能座舱人机交互界面色彩设计[J]. 吉林大学学报(工学版), 2023, 53(5): 1315-1321.
ZHANG H, NIE Z L, XIAO H W, et al.Color Design of Human Computer Interaction Interface for Autonomous Vehicle Intelligent Cockpit[J]. Journal of Jilin University (Engineering Edition), 2023, 53(5): 1315-1321
[17] TUURE T, GOVINDJI H.Understanding Flow Experience from Users' Requirements[J]. Informa UK Limited, 2016, 35(2): 134-150.
[18] 许晓云, 李风彦, 杨培. 基于心流理论的产品交互设计研究综述[J]. 包装工程, 2020, 41(24): 14-21.
XU X Y, LI F Y, YANG P.A Review of Research on Product Interaction Design Based on Flow Theory[J]. Packaging Engineering, 2020, 41(24): 14-21.
[19] 王竹君, 陈希. 基于S-O-R理论的儿童沉浸式美育APP研究与设计[J]. 包装工程, 2024, 45(24): 181-191.
WANG Z J, CHEN X.Research and Design of Immersive Art Education APP for Children Based on S-O-R Theory[J]. Packaging Engineering, 2024, 45(24): 181-191.
[20] 贺蔷锟, 何人可. 基于心流理论的移动学习应用交互设计研究[J]. 包装工程, 2018, 39(4): 188-192.
HE Q K,HE R K.Research on Interactive Design of Mobile Learning Applications Based on Flow Theory[J]. Packaging Engineering, 2018, 39(4): 188-192.
[21] CHRISTINA M, FINNERAN P Z.A Person-Artefact- Task (PAT) Model of Flow Antecedents in Computer- Mediated Environments[J]. Elsevier Bv, 2003, 59(4): 475-496.
[22] 路鹏, 姜怡楠. 基于视觉符号理论的APP交互界面适老化设计研究[J]. 包装工程, 2023, 44(12): 189-197.
LU P, JIANG Y N.Research on Adaptive Aging Design of APP Interactive Interface Based on Visual Symbol Theory[J]. Packaging Engineering, 2023, 44(12): 189-197.