Interactive Design of Beijing Opera Culture APP Based on KANO Model

XU Ning; WU Wenying; GAO Honghe; WU Qidong; LI Chen

doi:10.19554/j.cnki.1001-3563.2026.02.047

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (2) : 474-484. DOI: 10.19554/j.cnki.1001-3563.2026.02.047

Design Discussion

Interactive Design of Beijing Opera Culture APP Based on KANO Model

XU Ning^*, WU Wenying, GAO Honghe, WU Qidong, LI Chen

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Abstract

Beijing Opera is an important part of traditional Chinese culture. The work aims to analyze user needs through the KANO model and design and develop a comprehensive Beijing Opera culture APP called "Jingcai Liyuan", with final design output including core modules such as virtual theater, personalized learning plan, community exchange platform, helmet making experience, etc., so as to enhance user experience through digital interaction and promote the modern inheritance of Beijing Opera culture. By analyzing the current market situation of digital products with Beijing opera themes, the existing problems of digital products with Beijing opera themes were summarized. Based on the KANO model, user needs were classified and prioritized to determine essential, expected, and exciting needs through questionnaire surveys, and quantify functional importance using the Better Worse coefficient. Through the KANO model, a balance between the modernization of Peking Opera culture and the preservation of traditional charm is achieved, establishing a diversified innovative path for the inheritance and development of Peking Opera culture, highlighting the unique artistic charm of Peking Opera culture, expanding its audience, enhancing the public's sense of identity and pride in Peking Opera culture and traditional culture, and inspiring the public's confidence and enthusiasm for the inheritance of traditional culture.

Key words

KANO model / Peking Opera culture / experiential needs / interactive design

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XU Ning, WU Wenying, GAO Honghe, WU Qidong, LI Chen. Interactive Design of Beijing Opera Culture APP Based on KANO Model[J]. Packaging Engineering. 2026, 47(2): 474-484 https://doi.org/10.19554/j.cnki.1001-3563.2026.02.047

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