Design Grammar of Intangible Cultural Heritage Toys Based on User Emotional Resonance

LIU Di; MENG Kaining; ZENG Qinyu

doi:10.19554/j.cnki.1001-3563.2026.02.052

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (2) : 536-550. DOI: 10.19554/j.cnki.1001-3563.2026.02.052

Design Intelligent Innovation · Cross-scenario Innovation of Intelligent Design

Design Grammar of Intangible Cultural Heritage Toys Based on User Emotional Resonance

LIU Di¹, MENG Kaining^2,*, ZENG Qinyu³

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Abstract

The work aims to explore the design grammar of intangible cultural heritage (ICH) toys based on the theory of user emotional resonance, and provide theoretical and methodological support for design practice to address the issues of rigid cultural symbol grafting and superficial user experience in the design of ICH toys. First, grounded in the user emotional resonance model, a framework for identifying design elements of ICH toys was constructed, and relevant design elements were extracted and encoded through research and investigation. Then, the DEMATEL-ISM method was employed to analyze the causal and hierarchical relationships among these elements. The influence relationships and intensities between them were clarified, and these elements were classified into four grammatical units: structural constraints, cultural vocabulary, behavioral parameters, and objective functions, from which five formal design rules were derived. Finally, a comparative design experiment themed on Mianzhu New Year paintings was conducted to verify the operability and effectiveness of the proposed grammar. This study established a systematic design grammar for ICH toys, which transformed abstract cultural symbols into actionable design elements, effectively evoking users' cultural identity and positive emotional experiences. It provides a reproducible practical tool for ICH toy design, expands the application of emotional design in the field of cultural and creative products, and offers positive reference value for promoting the dynamic inheritance and innovative development of intangible cultural heritage.

Key words

intangible cultural heritage toys / emotional resonance / design grammar / emotional design

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LIU Di, MENG Kaining, ZENG Qinyu. Design Grammar of Intangible Cultural Heritage Toys Based on User Emotional Resonance[J]. Packaging Engineering. 2026, 47(2): 536-550 https://doi.org/10.19554/j.cnki.1001-3563.2026.02.052

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