Users' Intention to Continuously Use Generative AI Platforms Based on the Self-Determination Theory Perspective

MI Gaofeng; HAN Meishen; LI Zixiang; YANG Xiaohui

doi:10.19554/j.cnki.1001-3563.2026.04.014

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (4) : 162-174. DOI: 10.19554/j.cnki.1001-3563.2026.04.014

Industrial Design

Users' Intention to Continuously Use Generative AI Platforms Based on the Self-Determination Theory Perspective

MI Gaofeng, HAN Meishen^*, LI Zixiang, YANG Xiaohui

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Abstract

The work aims to investigate the key factors and underlying mechanisms that influence users' intention to continuously use generative artificial intelligence (GAI) platforms in the context of emerging productive forces. Grounded in the Self-Determination Theory, the information systems success model and the expectation-confirmation model were integrated, and a set of relevant variables were incorporated to construct a theoretical framework and hypotheses in which users' basic psychological needs served as mediating factors. A questionnaire was developed based on an extensive literature review, and user data were subsequently collected from GAI platforms. Structural equation modeling was applied to analyze the sample data. The results revealed that technological optimization at the platform level reinforced users' basic psychological needs, thereby enhancing perceived usefulness and expectation confirmation, which ultimately exerted positive effects on user satisfaction and continuous use intention. This study elucidates how technological features of contemporary GAI platforms influence users' fundamental psychological needs, enriches understanding of users' content expectations on creative platforms, and provides a theoretical foundation for optimization of similar platforms with the Qwen platform as an example.

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Generative Artificial Intelligence (GAI) platforms / continuous use intention / Self-Determination Theory (SDT) / Structural Equation Modeling (SEM) / Qwen

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MI Gaofeng, HAN Meishen, LI Zixiang, YANG Xiaohui. Users' Intention to Continuously Use Generative AI Platforms Based on the Self-Determination Theory Perspective[J]. Packaging Engineering. 2026, 47(4): 162-174 https://doi.org/10.19554/j.cnki.1001-3563.2026.04.014

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