Influencing Factors of Museum Digital and Intelligent Exhibition Design on Visitors' Cultural Memory Experience

LIU Niannian; ZHAO Jingwen; ZHANG Junya; ZHAO Xinyi; WANG Yifan; LIU Weishang; GUO Qihan

doi:10.19554/j.cnki.1001-3563.2026.04.017

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (4) : 191-205. DOI: 10.19554/j.cnki.1001-3563.2026.04.017

Industrial Design

Influencing Factors of Museum Digital and Intelligent Exhibition Design on Visitors' Cultural Memory Experience

LIU Niannian¹, ZHAO Jingwen¹, ZHANG Junya¹, ZHAO Xinyi¹, WANG Yifan¹, LIU Weishang¹, GUO Qihan^2,*

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Abstract

The work aims to shift from a "technology-oriented" approach to a "visitor-oriented" approach, to explore how the design of digital and intelligent exhibitions in history museums influences the construction and experience of cultural memory from the perspective of visitor needs. A mixed methodology combining both qualitative and quantitative approaches was adopted. Firstly, the grounded theory was used to conduct three levels of coding on interview texts and a theoretical analysis framework was established for the factors influencing the cultural memory experience of museum visitors through digital and intelligent technologies. Subsequently, structural equation model was employed for the analysis and verification of multidimensional data. Through coding, three core categories and six main categories were identified. After testing, the findings showed that in the context of empowering history museums with digital and intelligent technologies, factors such as individual differences, presentation formats, emotional connections, perceived usefulness, perceived ease of use, and cultural identity all influenced the cultural memory experience of visitors. The study uncovers the deeper mechanisms and relationships behind each variable and verifies six factors that influence the cultural memory experience of museum visitors under the empowerment of digital and intelligent technologies. It also offers feasible suggestions from four aspects: addressing differentiated cognitive needs, constructing a mixed-reality experience, optimizing exhibition narrative structure, and enhancing systematic technological support. This provides both theoretical and empirical references for the digital transformation of museums and the dynamic inheritance of cultural heritage.

Key words

digital and intelligent technologies / museum visitors / cultural memory experience / grounded theory / structural equation model

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LIU Niannian, ZHAO Jingwen, ZHANG Junya, ZHAO Xinyi, WANG Yifan, LIU Weishang, GUO Qihan. Influencing Factors of Museum Digital and Intelligent Exhibition Design on Visitors' Cultural Memory Experience[J]. Packaging Engineering. 2026, 47(4): 191-205 https://doi.org/10.19554/j.cnki.1001-3563.2026.04.017

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