Practical Research on AIGC Technology in the Design of Sanxingdui Cultural and Creative Products under the Background of Digital Intelligence Empowerment

LIN Yi; LI Jing

doi:10.19554/j.cnki.1001-3563.2026.04.035

PDF(3660 KB)

Packaging Engineering ›› 2026, Vol. 47 ›› Issue (4) : 413-420. DOI: 10.19554/j.cnki.1001-3563.2026.04.035

Practical Research on AIGC Technology in the Design of Sanxingdui Cultural and Creative Products under the Background of Digital Intelligence Empowerment

LIN Yi^1,2, LI Jing^3,*

Author information +

History +

Abstract

The work aims to explore the practical significance of AIGC technology in Sanxingdui cultural and creative product design against the background of digital-intelligence empowerment, promote the industrial upgrading of and digital transformation of cultural and creative products, take advantage of the innovative benefits of AIGC technology in terms of design tools, design methods, and presentation forms for the design paradigms of cultural and creative products, and seize the opportunity it brings to the digital development of Sanxingdui cultural and creative product design. Based on the current development of AIGC technology and its application in cultural and creative product design, literature research and survey methods were applied to examine the impact of AIGC technology on the practice of cultural and creative product design, and the case study method was applied to analyze its promotional role in the digital and intelligent development of Sanxingdui cultural and creative product design. In the context of digital and intelligent empowerment, Sanxingdui cultural and creative product design should deeply root in its own cultural resources, leverage AIGC technology to drive digital and intelligent development, and realize the digital transformation of Sanxingdui cultural and creative products.

Key words

digital and intelligent empowerment / AIGC technology / Sanxingdui / cultural and creative product design

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations

LIN Yi, LI Jing. Practical Research on AIGC Technology in the Design of Sanxingdui Cultural and Creative Products under the Background of Digital Intelligence Empowerment[J]. Packaging Engineering. 2026, 47(4): 413-420 https://doi.org/10.19554/j.cnki.1001-3563.2026.04.035

References

[1] 郝凝辉. 文创产品设计理论研究和实践探讨[J]. 工业设计, 2016(9): 73.
HAO N H.Theoretical Research and Practice of Wenchuang Product Design[J]. Industrial Design, 2016(9): 73.
[2] 史占中, 郑世民, 蒋越. ChatGPT与AIGC产业链[J]. 上海管理科学, 2023, 45(2): 12-14.
SHI Z Z, ZHENG S M, JIANG Y.ChatGPT and AIGC Industry Chain[J]. Shanghai Management Science, 2023, 45(2): 12-14.
[3] 冯晶, 李卓越. 三星堆文创产品创新设计与开发研究[J]. 上海包装, 2025(1): 149-151.
FENG J, LI Z Y.Research on Innovative Design and Development of Sanxingdui Wenchuang Products[J]. Shanghai Packaging, 2025(1): 149-151.
[4] 郭全中, 张金熠. AI+人文: AIGC的发展与趋势[J]. 新闻爱好者, 2023(3): 8-14.
GUO Q Z, ZHANG J Y.AI+ Humanism: Development and Trend of AIGC[J]. Journalism Lover, 2023(3): 8-14.
[5] 贾羽洁, 刘立园, 温婧琦. CASA理论视角下人工智能在人机协同设计领域中的应用研究[J]. 包装与设计, 2025(1): 90-92.
JIA Y J, LIU L Y, WEN J Q.Research on the Application of Artificial Intelligence in Human-Machine Collaborative Design from the Perspective of CASA Theory[J]. Package & Design, 2025(1): 90-92.
[6] 张飞燕. “互联网+”背景下的博物馆文创产品发展[J]. 遗产与保护研究, 2016, 1(2): 22-26.
ZHANG F Y.Development of Museum's Cultural Creative Products around the “Internet+”[J]. Research on Heritages and Preservation, 2016, 1(2): 22-26.
[7] 郑新鸿. 三星堆文创产品营销策略研究[J]. 电子商务评论, 2024(2): 2099-2105.
ZHENG X H.Research on Marketing Strategy of Sanxingdui Cultural and Creative Products[J]. E-Commerce Letters, 2024(2): 2099-2105.
[8] 魏楷文, 王崇东, 刘磊. 基于接受心理下的三星堆博物馆文创产品设计分析[J]. 鞋类工艺与设计, 2024, 4(4): 197-200.
WEI K W, WANG C D, LIU L.Analysis of Cultural and Creative Products of Sanxingdui Museum Based on Reception Psychology[J]. Shoes Technology and Design, 2024, 4(4): 197-200.
[9] 陈家丽, 朱德珍. 文旅融合下三星堆博物馆文创产品设计研究[J]. 浙江工艺美术, 2024(7): 103-105.
CHEN J L, ZHU D Z.Research on Cultural and Creative Product Design of Sanxingdui Museum under the Integration of Cultural Tourism[J]. Zhejiang Arts & Crafts, 2024(7): 103-105.
[10] 邓恋. 古韵流转:三星堆文创产品对现代文创设计的启迪[J]. 天工, 2023(19): 67-69.
DENG L.Circulation of Ancient Rhyme: Enlightenment of Sanxingdui Wenchuang Products on Modern Wenchuang Design[J]. Masterpieces of Nature, 2023(19): 67-69.
[11] 王凤华, 马小双. “萌文化”趋势下的文创产品设计研究——以三星堆文创产品为例[J]. 天工, 2023(22): 57-59.
WANG F H, MA X S.Research on the Design of Wenchuang Products under the Trend of “Meng Culture”— Taking Sanxingdui Wenchuang Products as an Example[J]. Masterpieces of Nature, 2023(22): 57-59.
[12] 乔聪聪, 张玉花. 应用文创产品传播传统文化——以三星堆博物馆文创为例[J]. 三角洲, 2024(3): 191-193.
QIAO C C, ZHANG Y H.Applying Cultural Creation Products to Spread Traditional Culture—Taking Cultural Creation of Sanxingdui Museum as an Example[J]. Delta, 2024(3): 191-193.
[13] 黄绮琼. AI图像生成技术在文创产品设计中的应用与创新研究[J]. 绿色包装, 2025(8): 199-203.
HUANG Q Q.Research on the Application and Innovation of AI Image Generation Technology in Cultural and Creative Product Design[J]. Green Packaging, 2025(8): 199-203.
[14] 刘海丽, 孙鸿雁. AIGC技术在二十四节气文创产品设计中的应用研究[J]. 产业创新研究, 2025(12): 73-75.
LIU H L, SUN H Y.Research on the Application of AIGC Technology in the Design of Twenty-Four Solar Terms Wenchuang Products[J]. Industrial Innovation, 2025(12): 73-75.
[15] 张瀛月, 茅丹. 国潮文化影响下三星堆青铜器造型在文创产品中的应用研究[J]. 收藏与投资, 2024, 15(5): 47-49.
ZHANG Y Y, MAO D.Research on the Application of Sanxingdui Bronze Sculpture in Wenchuang Products under the Influence of National Tide Culture[J]. Collection & Investment, 2024, 15(5): 47-49.
[16] 胡璞玉, 于炜. AIGC在文创产品设计中的应用解析与对策[J]. 时尚设计与工程, 2025(4): 8-10.
HU P Y, YU W.Application Analysis and Strategies of AIGC in Cultural and Creative Product Design[J]. The Journal of Fashion Design and Engineering, 2025(4): 8-10.
[17] 张豪. 三星堆文物在文创产品中的创新性转化[J]. 明日风尚, 2025(6): 134-136.
ZHANG H.Innovative Transformation of Sanxingdui Cultural Relics in Cultural and Creative Products[J]. Tomorrow's Fashion, 2024(6): 134-136.