Optimization Strategies of Tianjin Tourism Cultural and Creative Products Based on Scenario Translation of Cultural Genes

WANG Yimin; ZHANG Yi; YANG Yong

doi:10.19554/j.cnki.1001-3563.2026.04.036

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (4) : 421-435. DOI: 10.19554/j.cnki.1001-3563.2026.04.036

Optimization Strategies of Tianjin Tourism Cultural and Creative Products Based on Scenario Translation of Cultural Genes

WANG Yimin^1,*, ZHANG Yi¹, YANG Yong²

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Abstract

In view of the problems existing in Tianjin tourism cultural and creative products, such as superficial translation, fragmented scenario adaptation, and inefficient intelligent application, the work aims to explore the optimization path based on the scenario translation of cultural genes, to enhance the regional cultural value and market competitiveness of Tianjin cultural and creative products. Based on the orientation of scenario demand, a ternary cognitive decoding framework of "symbol layer - memory layer - practice layer" was constructed and a hierarchical scenario translation model of "basic layer - improvement layer - breakthrough layer" was established. Combined with the genealogical construction of Jin-style cultural genes and the analysis of typical cases, precise design strategies were put forward, which were verified through the empowerment of technologies such as AIGC and the design practices of series like "Impression of Jincheng" and "Yuhuchun". The effectiveness of the strategy paradigm of "gene decoding - scenario adaptation - technology empowerment" effectively solved the problems of insufficient transformation of cultural value and fragmented experience. The research provides an operable theoretical model and practical path for the optimization and upgrading of Tianjin cultural and creative products, and also offers a reference for the activation of urban culture and the optimized development of cultural and creative industries.

Key words

cultural gene / scenario translation / revitalization of urban culture / optimization of cultural and creative products

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WANG Yimin, ZHANG Yi, YANG Yong. Optimization Strategies of Tianjin Tourism Cultural and Creative Products Based on Scenario Translation of Cultural Genes[J]. Packaging Engineering. 2026, 47(4): 421-435 https://doi.org/10.19554/j.cnki.1001-3563.2026.04.036

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