Design of Traditional Folklore Tourism Cultural and Creative Products Based on the KE-ISM-AHP Model

HE Lu; LI Ling; ZHI Zi

doi:10.19554/j.cnki.1001-3563.2026.04.038

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (4) : 448-460. DOI: 10.19554/j.cnki.1001-3563.2026.04.038

Design Discussion

Design of Traditional Folklore Tourism Cultural and Creative Products Based on the KE-ISM-AHP Model

HE Lu¹, LI Ling¹, ZHI Zi^1,2,*

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Abstract

In response to insufficient emotional expression and homogenization of innovative design of traditional folklore tourism cultural and creative products in the context of the deep integration of culture and tourism, the work aims to explore a comprehensive design method combining perceptual engineering, interpretive structural model and hierarchical analysis method. The emotional needs of users for traditional cultural symbols were deeply explored through perceptual engineering, the hierarchical relationship of each element was sorted out by the interpretive structural model, and the hierarchical analysis method was used to evaluate the weights and prioritize the need factors. Finally, the trinity innovative design process of "need clustering-hierarchical dismantling-weighting analysis" was formed. The process was verified with actual cultural and creative design cases. A traditional folk tourism cultural and creative design framework based on user needs was constructed, and an innovative strategy integrating emotional needs, personalized needs and ease of use was proposed. The study proves that the integration of perceptual engineering, interpretive structural model and hierarchical analysis method can realize more accurate need analysis and strategy formulation in the field of traditional folklore cultural and creative design, which provides a new theoretical basis and design reference for the subsequent development of cultural and creative industries.

Key words

traditional folklore / tourism cultural and creative products / perceptual engineering / ISM / AHP

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HE Lu, LI Ling, ZHI Zi. Design of Traditional Folklore Tourism Cultural and Creative Products Based on the KE-ISM-AHP Model[J]. Packaging Engineering. 2026, 47(4): 448-460 https://doi.org/10.19554/j.cnki.1001-3563.2026.04.038

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