The work aims to explore the application of nostalgic elements in modern cultural and creative product design, analyze the characteristics of nostalgic elements and the hierarchical structure of nostalgic emotional design and study the expression of nostalgic elements in cultural and creative product design, to provide reference for designers' cultural and creative product design and better utilize nostalgic elements to enhance product competitiveness. Research methods such as literature review and case analysis were used to gain a detailed understanding of nostalgic elements, as well as emotional design theory and the application of nostalgic elements. Nostalgic elements can not only evoke beautiful memories and enhance emotional resonance among consumers, but also increase the attractiveness and purchase intention of products. In addition, the application of nostalgic elements should be combined with modern design, emphasizing innovation and personalization to meet the needs of different consumers. In the future, designers and businesses can further tap into the potential of nostalgic elements, using symbols, scenes, and narratives to express nostalgia in design and enhance the market competitiveness of cultural and creative products.
Key words
nostalgic elements /
modern cultural and creative products /
consumers' emotions /
purchase behavior
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