To address the core challenges in adapting traditional Song brocade patterns for modern packaging design, the work aims to construct a systematic transformation pathway that integrates theoretical analysis with design practice, thereby promoting the living heritage and contemporary innovative application of this intangible cultural heritage. Firstly, the Morrisian triadic semiotic framework was employed to conduct an in-depth analysis of the Song brocade "Badayun" (Eight-Rays-Aureola) patterns across its semantic, syntactic, and pragmatic dimensions. This provided fundamental variables for the subsequent extenics model, establishing a systematic mapping from "semiotic structure" to "design conflicts" and finally to "extensible transformation strategies." Secondly, the extenics matter-element analysis model was utilized to establish quantitative indicators for three types of conflicts: semantic-cognitive, syntactic-adaptive, and pragmatic-functional. This process operationalized the otherwise "abstract logic of cultural symbols", making it quantifiable and actionable. Extensible transformation methods were then applied to achieve precise adaptation of traditional patterns to modern packaging requirements. Finally, a three-dimensional transformation path was proposed, progressing from the cognitive level (associating with modern life), through the formal level (simplification and adaptation), to the functional level (integration and innovation). The research successfully validates the effectiveness and scientific rigor of integrating semiotics and extenics for the modernization of traditional patterns. It not only clarifies the meaning-generation mechanism of Song brocade patterns but also provides an objective, quantitative basis for design decision-making, offering a practical and operable solution for the dynamic preservation and revitalization of Song brocade patterns.
Key words
semiotics /
extenics /
Chinese Song brocade /
modern packaging design
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