Modular Design Path of Smart Children's Toys from the Perspective of Time-honored Brand Culture

ZHAO Yingtao

doi:10.19554/j.cnki.1001-3563.2026.04.053

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (4) : 615-630. DOI: 10.19554/j.cnki.1001-3563.2026.04.053

Design Intelligent Innovation·Diverse Exploration and Innovation of Produet Design for Urban Culture and Life in the Era of Digital Intelligence

Modular Design Path of Smart Children's Toys from the Perspective of Time-honored Brand Culture

ZHAO Yingtao^*

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Abstract

To address the disconnection between traditional cultural inheritance and contemporary children's cognition, the work aims to explore the construction of an innovative modular design path for smart children's toys from the perspective of time-honored brand culture, achieving the modern translation of cultural genes and the deep integration of educational value. The software CiteSpace was utilized to conduct a key word co-occurrence analysis on the literature related to smart children's toys, obtaining a hotspot map to analyze the current research gaps. The three-level theory of culture was employed to deconstruct the cultural genes of Tianjin's time-honored brands and form a pedigree diagram, constructing a translation path for the cultural genes of time-honored brands. The modular design principles specific to the field of children's toys were proposed in an innovative manner and the modular toy design paths were summarized. An in-depth analysis of interactive design modes for smart children's toys was conducted based on sensory synesthesia, emotional experience, and embodied cognition. Furthermore, the design practice was carried out based on user research. A comprehensive modular design approach was constructed for smart toys, enriched by the cultural genes of time-honored brands, and used as a guide for scheme design. In the digital and intelligent era, the integrated design of traditional toy products has become difficult to adapt to the toy market demand for edutainment and flexible customization. The cultural empowerment of time-honored brands in the modular design of smart children's toys has become a vivid case of "small modules leveraging big benefits".

Key words

smart children's toys / modular design / time-honored brand culture / design path / market demand

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ZHAO Yingtao. Modular Design Path of Smart Children's Toys from the Perspective of Time-honored Brand Culture[J]. Packaging Engineering. 2026, 47(4): 615-630 https://doi.org/10.19554/j.cnki.1001-3563.2026.04.053

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