Innovative Design of Cosmetic Packaging Containers in the Tang and Song Dynasties Based on Cultural Genes and AHP-FCE

ZHANG Shuting; ZHU Heping; ZHU Xinlong

doi:10.19554/j.cnki.1001-3563.2026.06.023

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (6) : 250-266. DOI: 10.19554/j.cnki.1001-3563.2026.06.023

Industrial Design

Innovative Design of Cosmetic Packaging Containers in the Tang and Song Dynasties Based on Cultural Genes and AHP-FCE

ZHANG Shuting, ZHU Heping^*, ZHU Xinlong

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Abstract

To address the issues of homogenization, superficial symbolism and lack of cultural depth in contemporary packaging design, the work aims to conduct an in-depth exploration of ancient Chinese packaging and propose a novel pathway and methodology for the application of cultural inheritance and innovative design in contemporary cosmetic packaging by integrating quantitative and qualitative methods while offering a scientific approach which can be quantifiable, replicable, and verifiable for the preservation, inheritance, and revitalization of traditional artifacts. Initially, cultural genes were identified and extracted from the collected ceramic cosmetic packaging in the Tang and Song Dynasties through the cultural gene theory. Subsequently, the Analytic Hierarchy Process (AHP) and Fuzzy Comprehensive Evaluation (FCE) models were employed to quantitatively screen for an optimal set of cultural gene factors that preserved cultural essence while possessing contemporary transformative values. These factors were then used for the expression and innovative design of cultural genes. The necessity of excavating cultural genes from traditional artifact design was validated, corresponding design methods and innovation pathways were proposed, and deeper cultural values were incorporated into contemporary cosmetic packaging, thereby reinforcing the subjectivity of Chinese culture within the packaging domain. The study introduces a research paradigm integrating the "Gene Layer, Derivation Layer, and Application Layer". It pioneers a new approach by infusing the value of ceramic cosmetic packaging in the Tang and Song Dynasties into the innovation of "traditional culture-inspired" packaging design. This transforms vague cultural imagery into design factors amenable to quantitative analysis and scientific selection, ultimately facilitating the living inheritance of ancient packaging design.

Key words

ceramic cosmetic packaging containers in the Tang and Song Dynasties / cultural genes / factor transformation / revitalization and utilization / AHP-FCE model

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ZHANG Shuting, ZHU Heping, ZHU Xinlong. Innovative Design of Cosmetic Packaging Containers in the Tang and Song Dynasties Based on Cultural Genes and AHP-FCE[J]. Packaging Engineering. 2026, 47(6): 250-266 https://doi.org/10.19554/j.cnki.1001-3563.2026.06.023

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